Link print and mobile with a simple image

What are those strange looking boxes of black and white patterns that are starting to pop up everywhere? Maybe you've seen them around your local store, in magazine ads, on billboards and in high-end direct mail pieces and not given them a second thought? Maybe you should. They're quickly becoming one hot way to connect direct marketing and mobile marketing in the real world...

They are called Quick Response Codes, QR Codes for short, and they are one of the hottest mobile applications in the marketing world today. They're not the same as UPC labels that you see on products with lines and numbers. The little black and white boxes are 2-dimensional matrix bar codes that can hold unique data for websites, personal URLs (PURLS), virtual contact cards, phone numbers or instructions for mobile devices to follow. Here's a QR Code on our site if you've never seen one.


Step 1:	Step 2:	Step 3:
Download a QR Reading App for your smartphone.	Using your smartphone camera, take a picture of a QR code.	Your QR Reader App will translate the QR code and take you to the next step.