New research shows that some 75 percent of credit union members are open to receiving e-mail messages – especially if those alerts are targeted to the member’s interests. So we know the e-mail channel is open and available to credit unions that use it wisely, and respectfully.

Today’s technology makes it a fairly easy process to measure the effectiveness of email alerts as a marketing channel. One of DigitalMailer’s clients provides a case in point: The credit union tracked the results of a recent loan promotion, which was conducted using our email alert service. The credit union sent 1,935 e-mail alerts, of which 1,182 (61 percent) were viewed by members. The credit union tracks new loan applications as they come in, and the email alerts campaign generated more than $250,000 in new loans – all at a promotional cost of roughly $250!

The credit union takes advantage of “tell me when” fields to ensure that members receive the information they want and need. The credit union says that, among members receiving our e-LERTS services, this is how members’ interests break down: