eLerts, Alerts, eStatements, e-Statements, e-LERTS, e-CHECKS, credit unions, financial institutions, customer service, communication, DigitalMailer

On-line Pre-Enrollment Critical to eStatement Success

June 11, 2002 – Seven Seventeen CU (www.SSCU.net) of Warren, Ohio enrolled 1,159 members into their new eStatement program in just weeks. Eighty-four percent, or 974 members, signed up via the on-line enrollment page provided as part of SSCU’s DigitalMailer-designed eStatement solution.

"It makes sense that the majority of early-adopting eStatement enrollees will sign up on-line, that’s why the online enrollment page is so valuable," says Karen DeSalvo, VP of Marketing for Seven Seventeen CU. "We also use statement stuffers promoting our new eStatement program, but the on-line enrollment effort is substantially out-performing the off-line effort."

"72% of our members who signed up for eStatements also opted-in to receive additional marketing contacts from us," explains DeSalvo. "We will use this permission to contact the member via email with special offers."

CU members who are comfortable with the Internet are showing their appreciation for the efficiency and convenience of eStatements by enrolling. The enrollment process is proving to be a valuable means of obtaining permission to utilize email for additional marketing contacts.

DigitalMailer, Inc. provides eStatement solutions and digital communication products that assist credit unions in gaining a strategic business advantage over competitors via the internet and their website.