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E-Statement Enrollment Made Easy

DigitalMailer's one-click program helps CUs grow e-Statement programs

With just "one click," credit unions are finding significant cost savings, while adding increased security and convenience for their members. The new "One Click" e-statement enrollment program, offered through DigitalMailer and available to clients and non-clients alike, has credit unions seeing real results:

• Belvoir Federal Credit Union, from Fort Belvoir, Va., has offered e-statements for seven years, averaging about 125 new e-statements loaded per month. In the first month after initiating "One Click," the credit union loaded 472 new e- statements - 4.5 times greater than its typical enrollment. And subsequent months running the promotion continue to show significant growth in adoption. With help from "One Click," the credit union has generated a five-percent growth rate in a seven-year-old product.
• Hudson River Federal Credit Union, based in Glenn Falls, N.Y., experienced a 20% growth in e-statement enrollments following the "One Click" promotion. In the first eight days, 339 members enrolled in e-statements, up significantly from its monthly average enrollment of 84 members.
• Palmetto Citizens Federal Credit Union, in Columbia, S.C., sent its "One Click" email out to more than 6,000 members. The emails were delivered in less than 2 minutes and recorded a 33 percent open rate. And after just 6 days, 697 members had clicked the "I Agree" button to enroll in e-statements.

The recent increases in postage costs, along with the expenses of paper and printing, have made mailed statements even more costly for credit unions. DigitalMailer estimates credit unions spend around $1 per every paper statement they mail. But switching members from paper to online can be challenging, as the federal E-Sign Act prohibits institutions from simply moving all online customers to e-statements. Instead, members must sign up to receive electronic statements instead of paper ones - something many have been reluctant to do.

DigitalMailer's "One Click" campaign makes the e-statement enrollment process easier. The campaign offers members an opportunity to sign up for e-statements by clicking on a single button in an email they receive from their credit union. DigitalMailer provides the credit union with email templates, which they can customize, and then sends the credit unions' emails over its certified distribution system, which tracks and confirms delivery rates.

"Members love this campaign because they don't have to fill out a lengthy enrollment page," says Traci McNamara, Account Manager at DigitalMailer. "There's no need for them to enter personal information such as their account number, Social Security number, email address, or name. Members just click the button - and the "one click" program takes care of the rest."

There are other e-statement benefits for members, too, says McNamara, such as increased security by eliminating statements being delivered to unattended mailboxes. Members also receive their statements much quicker - having immediate online access compared to the wait time with paper statements being printed, prepared for mailing and delivered. And record keeping is another key benefit, as e-statement members can retrieve their current and 18 months of past statements through an online archive.

"E-statements provide increased benefits to members and increased savings for credit unions," says McNamara. "DigitalMailer's 'One Click' campaign results in a win-win for everyone." For more information on DigitalMailer and its "One Click" e-statement campaign, visit www.digitalmailer.com and search "one click."

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About DigitalMailer, Inc.

DigitalMailer, Inc. is a digital communication and e-marketing firm that provides clients the power to reach their members across multiple digital channels. A leader in building powerful online connections, the firm combines its technology know-how and online communication tools to create an affordable way for clients to drive profitable growth. For more information, contact DigitalMailer at (866) 994-4900, or visit www.digitalmailer.com.

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