eLerts, Alerts, eStatements, e-Statements, e-LERTS, e-CHECKS, credit unions, financial institutions, customer service, communication, DigitalMailer

DigitalMailer Launches e-LERT Product

Herndon, VA – In response to a significant member-driven trend requesting more specific email communication from their credit unions, DigitalMailer has launched its newest product, e-LERT. This product gives credit unions the ability to offer up to ten "tell me when" fields from which members select their choices, giving the credit union permission to contact them by email. e-LERT allows members to choose notification services like: tell me when my checking account balance goes below $200, when my paycheck has been deposited, when certificate rates change, when there is a car loan sale, and more.

DigitalMailer’s eStatement clients indicate that a high percentage of their credit union members – up to 72% in one large mid-west credit union – are opting-in to receive additional email communication. Independent data reveals the same trend.

"Our survey research of over 20,000 members shows that more than half of those who declined additional credit union email contact indicated that they would sign-up for email services such as alerts about specific account activity. This seems to indicate a great opportunity for credit unions to both provide a useful service to members as well as include permission-based marketing messages in those emails," explains Scott Patterson, E-Commerce Manager for Callahan & Associates.

"Credit union members are raising their hands indicating a desire to receive specific information – but credit unions need an online process for determining exactly what information the member wants – that’s where e-LERT comes in," says Ron Daly, CEO of DigitalMailer, Inc. "e-LERT is a stand-alone product, or can be used in conjunction with our eStatement enrollment programs. e-LERT can be implemented within 30 days for credit unions interested in capitalizing on this compelling, permission-based marketing opportunity."

DigitalMailer, Inc. provides eStatement solutions and digital communication products such as e-LERT that assist credit unions in gaining a strategic business advantage over competitors via the internet and their website.