With results of more than $1.4 million in new loans in less than a week, Northwest Federal Credit Union is an Automatic Relationship Builder success story.
"Like a lot of credit unions, we know the benefits of communicating with and marketing to our members electronically,"said Gerrianne Burks, President/CEO of NWFCU. "But we needed a partner to help make our online efforts more effective. DigitalMailer's Automatic Relationship Builder program hit the mark with an email promotion that brought in $1.4 million in news loans in 5 days.”
The Automatic Relationship Builder is a next-generation email engine, designed to help credit unions deepen customer relationships online. It allows credit unions to target members with customized email messages based on their in-market actions, needs or customer profiles, "automatically"growing business. The service uses DigitalMailer's certified email delivery system to ensure maximum in-box delivery rates and drip email programs that regularly place messages in front of members.
"While email marketing can be very effective, it's challenging in today's online world, where it is tough to get even relevant, permission-based messages to designated inboxes,"said Ron Daly, president/CEO of DigitalMailer. "The Automatic Relationship Builder, or 'ARB,' as it's affectionately called, helps credit unions address these challenges head on.”
According to Burks, the ARB process at NWFCU was easy and effective. "I think ARB is raising the bar on connecting and communicating with members,"she said. "And just as important, it's eliminating the production and postage costs associated with direct-marketing programs.”
Daly says the ARB provides consistent, managed member contact, and allows variable text and image placement based on member demographics. It also includes tracking, email list management features, and "next step"marketing capabilities.
"We work with credit unions to build specific marketing programs to meet their specific needs, as well as offering several event-driven marketing campaigns that credit unions can customize,"said Daly. DigitalMailer's turnkey programs include email series designed for seminars attendees, new student loan borrowers, indirect auto lending programs, new member education/up selling, and pre-approved mortgage loan programs.
For more information on DigitalMailer's Automatic Relationship Builder, call (866) 994-4900 ext 102 or visit www.digitalmailer.com/arb.html
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DigitalMailer, Inc. is a leading provider of digital communication services to the financial industry. With over 160 credit unions across the nation, they provide their clients the power to reach their customers across multiple digital channels. A leader in building powerful online connections, the firm combines its technology know-how and online communication tools to create an affordable way for clients to drive profitable growth. With over 160 credit unions across the nation, the company's flagship eStatement product has saved those clients over $15 million in paper and postage expenses all while keeping them connected to their membership and helping them deepen their online relationships. For more information, contact DigitalMailer at (866) 994-4900, or visit www.digitalmailer.com.
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