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FOR IMMEDIATE RELEASE
DigitalMailer and Adfluence Offer Interactive Marketing Tools to Increase E-Statement Enrollments Online Marketing Services Herndon, VA and Rockville, MD - September 15, 2005 - DigitalMailer, Inc. and Adfluence, Inc. announced today they have entered into an agreement to provide DMI clients with a library of interactive website marketing tools that are proven to increase E-Statement enrollment for credit unions. Adfluence is a leader in innovative electronic marketing services for credit unions, providing interactive banner ads, email services, and detailed marketing performance tracking. DigitalMailer develops and produces eStatements, e-Checks and related digital communication services for credit unions. The addition of Adfluence’s online marketing capabilities to DigitalMailer's industry-leading eStatements and eLerts services provides credit unions with a proven toolset for increasing Member awareness and enrollment. ”DigitalMailer has a reputation for going above and beyond in providing their credit union clients with the tools and techniques they need to get the most out of their online efforts,” said Jason Green, President of Adfluence. “We are excited to be involved in that kind of environment – it’s more of a partnership with the Credit Union than a traditional client-vendor relationship.” Due to innovative programs like this one, Member adoption of eStatements at DigitalMailer’s clients is growing rapidly. While most electronic statement programs were launched to save printing and mailing costs, DigitalMailer’s clients are building and growing an online member service and marketing channel that includes member alerts, targeted marketing, and 24/7 online member response to products and services. Adfluence interactive marketing has repeatedly provided credit unions with significant increases in Member enrollment rates for E-Statements, frequently 4-5x increases in monthly registrations and sometimes as high as 8-9x increases in monthly registrations. “DigitalMailer focuses on providing promotional tools and services to help our Credit Union clients achieve significant member adoption of online services,” said Ron Daly, President of DigitalMailer. “Our clients will find Adfluence’s market-tested services to be a big help in any “opt-in” promotional campaigns they pursue.” *** For more information please go to: http://www.adfluence.com/demo/dm |
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