|
|||||||||||||||||||
DigitalMailer and AdeptMedia Team to Offer One-to-One Online Marketing Partnership provides multi-channel opportunity to deliver targeted offers to financial institution customers Herndon, Va. Oct. 10, 2006 – DigitalMailer, Inc., (Herndon, VA), a digital communications company serving banks and credit unions, and AdeptMedia™ Corporation (Huntsville, AL), an emerging provider of innovative marketing solutions for the financial and manufacturing industries, today announced that they have entered into a partnership agreement which extends joint business development and software integration efforts between the two companies’ software products and services. Through the partnership, DigitalMailer, Inc. and AdeptMedia are adding targeted one-to-one messaging capability to the electronic delivery channels used by financial institutions that market to consumer customers, providing them additional opportunities to communicate and sell online. Financial institutions, such as credit unions and banks using DigitalMailer’s digital communication tools for e-Lerts and eStatements, and AdeptMedia’s DeepTarget and MarketEasy data-mining and marketing campaign creation technology, now can more effectively target and deliver one-to-one marketing messages with individually focused, on-point offers. “e-Marketers are always looking for one more way to deliver targeted, relevant, one-to-one offers to their members and customers,” said Greg Crandell, DigitalMailer Vice President, Business Development. “Pairing DigitalMailer’s technology for multiple online delivery channels and AdeptMedia’s automated targeting takes permission email marketing one step further and helps turn transactional-based e-Lerts, into a revenue-generating forum.” Both DigitalMailer and AdeptMedia currently provide solutions to leading financial institutions, and the alliance will allow both companies to drive new growth opportunities. DigitalMailer clients now have the ability to provide general marketing offers online, adding DeepTarget presents an opportunity to shift their e-Marketing to a new, more targeted and personalized level. AdeptMedia clients currently deliver targeted offers via their websites and online banking applications; but using DigitalMailer technology, clients can now appeal directly to members, on a one-to-one basis, via email and eStatements. “Deep targeted messages, distributed in e-Lert and eStatement channels, give these electronic delivery channels the power to become actionable,” said Kathy Bazemore, Executive Vice President of AdeptMedia. “This means that messages sent by financial institutions to their customers and members’ inboxes can drive purchasing decisions on new products and services for our joint customers.” For more information on the DigitalMailer and AdeptMedia partnership, call DigitalMailer at (866) 994-4900, ext. 106, or visit www.digitalmailer.com or AdeptMedia (888)512-1099 or visit www.adeptmedia.com About DigitalMailer, Inc. DigitalMailer, Inc. provides digital communication products such as eStatements and e-LERT, a preference-based email notification system; eCHECK, and eSurvey. Together, DigitalMailer’s products assist banks and credit unions in gaining a strategic business advantage over competitors via the Internet and their Web sites. For more information, contact DigitalMailer at (866) 994-4900, or visit www.digitalmailer.com. About AdeptMedia Corporation AdeptMedia Corporation. is an emerging software technology company rapidly redefining targeted marketing for financial institutions. Through the use of MarketEasy and DeepTarget online and print marketing technologies, AdeptMedia is able to provide comprehensive messaging solutions for any-sized financial business. With anticipated significant growth in both the online advertising and financial services industries, AdeptMedia is uniquely positioned for sustained success. For more information, contact Kathy Bazemore at (888) 512-1099, or visit www.adeptmedia.com to the top |
|||||||||||||||||||
|
|||||||||||||||||||