eLerts, Alerts, eStatements, e-Statements, e-LERTS, e-CHECKS, credit unions, financial institutions, customer service, communication, DigitalMailer

Contact:

Greg Crandell, Vice President

(Toll Free) 866-994-4900, ext. 106

gcrandell@digitalmailer.com

DigitalMailer and aaBeck Technology Group expand “Deep Target’s” reach
Partnership provides multi-channel opportunity to deliver targeted offers to CU members

Herndon, Va. Feb. 24, 2006 – Through a new partnership, DigitalMailer, Inc. and aaBeck Technology Group are working to add “Deep Target” capability to the channels used – and the results achieved – by credit unions that market to members online.

Credit unions using DigitalMailer’s digital communication services, and using aaBeck’s Deep Target offer targeting system, will be able to deliver a unique set of financial offers, tailored to individual members, through the eStatement and e-LERT online delivery channels.

“DigitalMailer provides multiple online delivery channels and aaBeck provides automated targeting – two specialties that fit well together,” said Greg Crandell, DigitalMailer Vice President, Business Development. “Through our partnership, online marketing becomes even more effective for credit unions using eStatement banners and e-LERT templates. The Deep Target program is an excellent enhancement to our current digital communication abilities.”

For Deep Target clients, the addition of DigitalMailer’s XML eStatements and preference-based email marketing services brings additional channels through which credit unions can reach members with individualized, targeted offers.

“Our clients currently deliver targeted offers via their website and online banking applications, but working with DigitalMailer, our clients will be able to reach members, on a one-to-one basis, via email and eStatements too. They will literally deliver customized, individualized messages directly to their members’ inboxes, greatly extending member touch-points and offer impact,” said Mike Ceranski, President of aaBeck.

DigitalMailer and aaBeck are launching “Deep Target” offers via eStatements and email e-LERTs on behalf of joint clients in March.

“While DigitalMailer clients now have the ability to provide general marketing offers online, this new program presents an opportunity to shift their e-marketing to a new, more targeted and personalized level,” said Crandell.

“And Deep Target clients now have new and unique ways to deliver their targeted messages to members,” added Ceranski.

For more information on the DigitalMailer and aaBeck partnership, call (866) 994-4900 ext. 106, or visit www.digitalmailer.com.

Through the DMI-aaBeck partnership, credit unions using “Deep Target” can deliver customized, individualized messages directly into their member’s inboxes. Above is an example of a targeted offer, directed to a member identified as credit driven or upscale with a current auto loan that is more than 24 months old and with a vehicle lifestyle indicator that is a sports car.

About DigitalMailer, Inc.
DigitalMailer, Inc. provides digital communication products such as eStatements and e-LERT, a preference-based email notification system; eCHECK, and eSurvey. Together, DigitalMailer’s products assist credit unions in gaining a strategic business advantage over competitors via the Internet and their Web sites. For more information, contact DigitalMailer at (866) 994-4900, or visit www.digitalmailer.com.

About aaBeck Technology Group, Inc.
aaBeck Technology Group, Inc. is dedicated to providing financial institutions of all sizes with leading-edge online marketing and targeting technology. Currently, aaBeck serves and tracks more than 300,000 individually targeted offers to credit unions members and bank customers each day. Its current client base includes financial institutions ranging in size from $15 million to more than $3 billion in assets. To learn more, call toll free (888) 512-1099, or visit www.aaBeck.com.

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