For the second time in three weeks, Keys Federal Credit Union in Key West, Fla., quickly blasted out an emergency email notice to members alerting them of its closure and emergency plan. With Hurricane Ike poised to take a nasty swipe at the Florida Keys, the credit union complied with a mandatory evacuation order, using DigitalMailer's online crisis-management system and staff to distribute an urgent email alert Saturday to some 3,000 Keys FCU members in a matter of minutes.
"Just like Tropical Storm Fay, Ike quickly grabbed our attention - only more so as it was a Category 4 hurricane," said Renee Travis, Keys FCU Marketing Director. "And once again, we called on the DigitalMailer team over a weekend to help us get critical information to our members. In the commotion and uncertainty of another evacuation, we have one less worry with DigitalMailer as our partner in member communications during an emergency."
"We're always glad to help the Keys staff; it's a reminder to us all of the importance of having contingency plans," said Ron Daly, president/CEO of DigitalMailer. "In a mandatory evacuation you just have to grab the kids, the pets, laptop, cell phones and maybe a couple of pictures on the way out the door. Our communication system can send critical CU information before and, importantly, after the emergency, via email and text messages to those members no matter where they are."
DigitalMailer is offering its crisis management system for clients and non-clients alike in the path of Hurricane Ike to communicate with their members before and after the storm.
"In an emergency, traditional communication methods may not be accessible or reliable. We believe fast and accurate communication with members at times like these is important and our CUSO is here to help with those communications," said Daly.
Keys FCU, a $197 million institution serving 15,000 members living and working throughout the Florida Keys has had DigitalMailer's emergency email module of its notification system in place for more than two years.
DigitalMailer's crisis-notification tool is an email alerts and text messaging system that distributes critical messages to members as well as employees for disaster planning & training. The system replaces manual disaster planning phone trees and cumbersome paging systems with a high-speed platform that automatically delivers e-mail and text messages to recipients on whatever communication device they have at hand.
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