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Press Releases

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Articles

  • You’ve got data… Put it to work! - 2015-02-03

    As highly trusted institutions, credit unions have access to copious amounts of member data. And given the changing dynamics of modern-day consumers – namely, their preference for personalization, speed and online/mobile capabilities – this data can help solidify member relationships and strengthen member service...

  • Off-the-rack, ill-fitted marketing messages? One-size-fits-all is old fashioned - 2015-01-06

    AOne-size-fits-all might work for bike helmets and wrist watches, but it’s not the right fit for today’s marketing campaigns. Enhance your style with the benefits of variable data. When paired with current technologies, it can deliver a more tailored and personalized approach to effectively connect with your intended audience...

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Blog Post

Big Data, Little Data, Any Data: Strategic Marketing Using Your Credit Union’s Existing Data

Your credit union is rife with data—Core, CRMs, LOS, MCIFs, data warehouses, etc., etc. — so why not put that data to work to help jump start your growth initiatives?

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