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Press Releases

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Articles

  • The Need to Know – Really Know – Your Audience - 2014-04-11

    Marketing techniques and communication channels have changed dramatically through the years. But what hasn’t changed over time is the No. 1 question all marketing professionals need to be able to answer: Who you are talking to?

  • All Good Things Come in Time: Remote Technologies Take Root in Credit Union Industry - 2014-03-07

    After many years of predicted growth that never quite materialized, it appears remote banking technology finally has taken root in the financial services industry. And it’s not just with people who are tech-savvy or millennials: it’s soccer moms, seasoned executives and retired grandpas, too.

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Newsletters

The ROI of Email

On average, email marketing has an ROI of 4,300%, according to the Direct Marketing Association. Of all the marketing channels, email has the highest ROI per dollar spent; an average of $39.56 per dollar invested.

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