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  • Building an effective game for credit union mobile marketing strategy - 2015-06-25

    As new technologies continue to change the face of financial services, mobile technology is bringing perhaps the biggest changes to date. Beyond transactions, it’s enhancing how we can communicate with consumers. That’s important because mobile has been passionately embraced by consumers – almost to the point of necessity...

  • Mobile marketing best practices for credit unions - 2015-06-04

    Next time you’re waiting at an airport gate, look around and notice how many people are glued to their cell phones. It isn’t just Millennials or older Gen Y’s, either. According to an April 2015 survey by the Pew Research Center, 64 percent of all American adults have smartphones today and more than half of them use mobile banking...

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CUES Webinar: Marketing Your Credit Union to Millennials

For the past decade, the Millennial, or GenY, generation has been considered the “holy grail” of new member acquisition strategies. The Millennials are the biggest generation since the Baby Boomers and, in the coming years, will be worth more to credit unions than any other market segment.

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