Marketing techniques and communication channels have changed dramatically through the years. But what hasn’t changed over time is the No. 1 question all marketing professionals need to be able to answer: Who you are talking to?
After many years of predicted growth that never quite materialized, it appears remote banking technology finally has taken root in the financial services industry. And it’s not just with people who are tech-savvy or millennials: it’s soccer moms, seasoned executives and retired grandpas, too.
On average, email marketing has an ROI of 4,300%, according to the Direct Marketing Association. Of all the marketing channels, email has the highest ROI per dollar spent; an average of $39.56 per dollar invested.
Every Wednesday – 2pm ET
Come to our webinar and learn about the unlimited opportunities that come from offering your customers and members a safe space to store their important documents - online, behind your existing online banking interface.
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