With just one click, credit unions are finding significant cost savings, while adding increased security and convenience for their members. The new "One Click" e-statement enrollment program, offered through DigitalMailer and available to clients and non-clients alike, has credit unions seeing real results:
• Belvoir Federal Credit Union, from Fort Belvoir, Va., has offered e-statements for seven years, averaging about 125 new e-statements loaded per month. In the first month after initiating "One Click," the credit union loaded 472 new e- statements – 4.5 times greater than its typical enrollment. And subsequent months running the promotion continue to show significant growth in adoption. With help from "One Click," the credit union has generated a five-percent growth rate in a seven-year-old product.
• Hudson River Federal Credit Union, based in Glenn Falls, N.Y., experienced a 20% growth in e-statement enrollments following the "One Click" promotion. In the first eight days, 339 members enrolled in e-statements, up significantly from its monthly average enrollment of 84 members.
• Palmetto Citizens Federal Credit Union, in Columbia, S.C., sent its "One Click" email out to more than 6,000 members. The emails were delivered in less than 2 minutes and recorded a 33 percent open rate. And after just 6 days, 697 members had clicked the "I Agree" button to enroll in e-statements.
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