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"Our credit union management was looking to reduce mailed statement costs. "Going Green" campaign inserts and website encouraged members to enroll for our e-Statements and other electronic services. When DigitalMailer heard of our project, they offered an affordable time- and money-saving email service to help with a one-click e-Statements enrollment process. After the first mailing, our e-Statements enrollments increased 470% from the first month of the campaign with non-home banking members making up 18% of those enrollments. With such proactive and effective service, DigitalMailer continues to be a value-added business partner of Jersey Shore Federal Credit Union."
- Scott Van Vorst, Website/Email Administrator
Jersey Shore Federal Credit Union
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With just one click, credit unions are finding
significant cost savings, while adding increased security and convenience for their
members. The new "One Click" e-statement enrollment program, offered through
DigitalMailer and available to clients and non-clients alike, has credit unions seeing real
results:
- Belvoir Federal Credit Union, from Fort Belvoir, Va., has offered e-statements
for seven years, averaging about 125 new e-statements loaded per month. In the
first month after initiating "One Click," the credit union loaded 472 new e-
statements – 4.5 times greater than its typical enrollment. And subsequent months
running the promotion continue to show significant growth in adoption. With help
from "One Click," the credit union has generated a five-percent growth rate in a
seven-year-old product.
- Hudson River Federal Credit Union, based in Glenn Falls, N.Y., experienced a
20% growth in e-statement enrollments following the "One Click" promotion. In
the first eight days, 339 members enrolled in e-statements, up significantly from
its monthly average enrollment of 84 members.
- Palmetto Citizens Federal Credit Union, in Columbia, S.C., sent its "One
Click" email out to more than 6,000 members. The emails were delivered in less
than 2 minutes and recorded a 33 percent open rate. And after just 6 days, 697
members had clicked the "I Agree" button to enroll in e-statements.
How many eStatement enrollments do YOU want today?
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