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APRIL 2008 NEWSLETTER
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See the forest and the trees: Think green this Arbor Day!
Clearly, the “green” message is resonating with today’s consumer.
Coinciding with April’s celebration of Earth Day (April 22) and Arbor Day (April 25), a new study by Nielsen Online looks at consumer attitudes as they relate to personal and corporate responsibility for protecting the environment. Using blogs and other means of online communication, people are adding to the global warming discussion by honing in on green topics such as recycling, resource conservation, pollution, avoiding excess packaging and carpooling – issues emphasizing person action.
DigitalMailer clients are on board for the good of our environment, too. Prince George’s Community Federal Credit Union in Upper Marlboro, Maryland, recently ran a “Save a Tree, Grow a Tree” campaign where everyone switching to e-statements during the month received a free tree. You can read the full story in the online news from CUNA’s Marketing and Business Development Council by clicking here.
Many credit unions and other financial institutions have been seeking creative ways to conserve, and reducing paper is one way they are making a significant contribution. Like many industries, we have traditionally relied on numerous printed paper products in our day-to-day business. Yet, it is estimated that paper makes up about 40 percent of the total waste generated in the United States by weight. And U.S. usage of paper is now in the neighborhood of 100 million tons each year – a number that continues to climb.
As more of your customers regularly use email and the Internet, the timing is right to sharpen your focus on digital communication services and their environmentally friendly qualities. Whether its eStatements, eLerts or electronic newsletters, there are many ways for you save paper and go green.
Contact DigitalMailer at 866-994-4900 ext 103 for more information or go to www.digitalmailer.com
New look. New blog for DigitalMailer
You may have noticed that DigitalMailer looks a little different these days. To better reflect the brand and our passion, we’ve updated the DigitalMailer logo and tagline to emphasize our role of helping clients grow their business. As an e-marketing firm that provides clients the power to reach their members across multiple digital channels, DigitalMailer is all about building powerful online connections. Our technology know-how combined with online communication tools equals an affordable way for clients to drive profitable growth.
We’ve also started our own blog as a vehicle for ongoing commentary, interactive discussions with and among clients, and to provide an opportunity for sharing information in an open community. A recent Simultaneous Media Survey by BigResearch indicates that 26 percent of all adults say they regularly or occasionally blog – and DigitalMailer is joining the conversation. We’ll discuss a variety of topics and issues impacting the business of online marketing and hope you’ll connect and communicate. It’s located under the Resources Tab on our website (www.digitalmailer.com) or at the following link http://www.digitalmailer.com/blog/dmiblog.html Check out the latest posting – It’s easy being green – and let us know what you think.
“Pick me, pick me!” Getting people to sign up for your email
While email offers many benefits – ease, convenience, speed – it also creates challenges for marketers whose customers are drowning in email overflow. You know your online offers, notices and newsletters are chock-full of valuable information, but most consumers are looking to limit what they receive today. How can you make sure your messages make the pick?
According to the “Email Diva” on the blog, Email Insider (“Why Won’t You Get On My Mailing List?”), sending precise, targeted and timely information is the key. Email alerts or e-newsletters that contain general, unfocused information illustrate what not to do.
Take the healthcare industry, for example, says the Email Diva. “We don’t want to hear about your latest hire, your new building or your advances in treating the disease I don’t have.” The same holds true for financial institutions’ online news. With inboxes already packed, why would your members/customers want to read online mail promoting a product they already use or a new branch on the other side of town?
At DigitalMailer, we’ve long advocated personalized, preference-based email messages, and our e-marketing techniques can help ensure that your members/customers choose your email alerts for their “A” list. All it takes to reach consumers with relevant, individualized messages is old-fashioned, one-to-one marketing – but with a twist of new-fangled technology and e-marketing know-how. Contact us at info@digitalmailer.com or (866) 994-4900 (toll free) to learn more.
The future of mobile banking
A hot topic in the financial industry today is mobile banking. As technology becomes second nature to your members/customers – validating your commitment to e-marketing efforts – mobile banking may be the area to watch. Here’s why:
- Demand will drive mobile: Teens are already major consumers, who are devoted to using electronic devices. We already know multi-channel teens will use any tool at their disposal. (Click here for our January story on teens and mobile marketing.) And BAI acknowledges a growing segment of early-adopting mobile customers wanting anytime access across a variety of channels. Their numbers are in the millions, representing a clear opportunity for financial-service providers.
- Mobile is getting better and better: Portable applications are improving and allowing greater compatibility among channels, making them faster and more powerful, easier to view and simpler to use.
- Mobile equals freedom: We’re an on-the-go society that values what the Pew Institute terms “fast and mobile” over “slow and stationary.” Today, only some 25 percent of adult Americans say they are interested in mobile banking. But early adopters often cause viral marketing, spreading the word to their networks of friends. Further, this demographic knows what kind of information they want to receive on the fly: loan specials, payment reminders, mini account statements, and warnings for out-of-sequence checks or low balances. And BAI includes ATM interfaces, bill payment and funds transfers.
Offering mobile banking is really a competitive advantage, not a benefit. It’s one more channel and probably won’t dislodge other means. Still, as more transactions and information requests are routed through mobile channels, it will help lessen the need for costlier channels, such as branch visits and call centers, says BAI.
With most of the big banks already rolling out mobile services, it’s a safe bet that this topic isn’t going away anytime soon. DigitalMailer is following mobile banking developments, and we’ll keep you posted.
DigitalMailer’s eLert email messaging service can now be delivered via mobile phones, enhancing customer service and reaching out to your most technology savvy customers. To learn more go to www.digitalmailer.com/mobile.html.
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ABOUT THE AUTHOR & COMPANY:
Ron Daly is President/CEO of DigitalMailer, Inc., an e-Marketing firm that provides clients the power to reach their customers across multiple digital channels. A leader in building powerful online connections, the firm combines its technology know-how and online communication tools to create an affordable way for clients to drive profitable growth. For more information, contact DigitalMailer at (866) 994-4900, or visit www.digitalmailer.com or you can email Ron at rdaly@digitalmailer.com if you want more information on any topic found in our newsletters or web site.
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© 2008 DMI
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