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February 2010 NEWSLETTER
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Avoiding common mistakes in email marketing What's even better than following the old adage of learning from your mistakes? Learning from the mistakes of others. According to an Email Insider article by Chad White, when it comes to email marketing, we can learn a lot from the slip ups of our peers ("The Most Oopsy-Prone Elements of Email Marketing," Email Insider, Feb. 2, 2010). White publishes the Oopsy Hall of Fame each year and shares the following observations about weak points in emails:
White recommends four steps to avoid common email mistakes:
And we would add a fifth step: Work with a reputable service provider that checks for overlapping email lists and has reliable delivery measurements in place. For help in planning your email marketing strategy or for more information on DigitalMailer's certified email system, visit www.digitalmailer.com or call (866) 994-4900. |
Email contact in collection effort proves successful Northwest FCU is seeing great success with their revised collection strategy of using collected emails and DigitalMailer's Automatic Relationship Builder to Cut Delinquencies and Costs. Cindy Cherry, Collection Manager for NWFCU shared that NWFCU sent over 3,484 five-day emails to delinquent members in January 2010 and all but 482 members paid up during the month - A 72% RESPONSE RATE! You and your Collection Department have REALLY got to see this in action either on our website or in the FREE webinar below. Reminder Webinar - When additional collections staff is out of the question and delinquency rates are rising, how do you interact with members in a way that's non-threatening, productive, and easy to understand? A simple email reminder might be the best solution for your credit union. Click here to come learn all about our collection solution in our webinar. |
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Within a week of the earthquake, more than $25 million was donated via cell phones using text messages, tweets, social networking sites such as Facebook, and TV specials. According to Smartmoney.com, the non-profit Mobile Giving Foundation reported processing 10,000 text messages per second at one point. These levels of heartfelt, charitable giving establish text-based fundraising as a proven, successful technique. Donating via text messages is simple. But, as with other giving, donors should be cautious and verify that their money is going to trustworthy charities. The Better Business Bureau's Wise Giving Alliance provides guidelines for giving via texting:
Once a donor sends a text, legitimate charities send an immediate text that asks for verification that s/he wants to give a specific amount. When the donor confirms, the amount appears on the donor's cell phone bill. The bill can serve as a receipt for tax purposes if the charity name and donation are listed. In the face of such overwhelming devastation and need, donors are giving from their hearts. But care should also be taken to avoid being caught in fraudulent solicitation schemes. |
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Email still offers the best marketing ROI With new social media venues popping up like mushrooms, some marketers think email has no place in their promotional strategies. They should think again, says Karen Scharf, an Indianapolis-based, small-business marketing consultant. In an article titled, Think Email Marketing is Dead? Think Again!, Scharf writes, "I still think email marketing provides the best return on your marketing dollar."(www.ducttapemarketing.com) An email newsletter allows you to stay in touch with current customers on a regular basis - and with their ongoing permission. Scharf says that a modest increase in your customer retention of just 5 percent can result in as much as a 75-percent to 100-percent increase in profits. Other reasons to include email marketing in your 2010 business and marketing plans: Email marketing is easy to track and measure. You can easily monitor how many prospects opened the email and clicked through to your Web site, as well as which links were clicked. These statistics are invaluable when it comes to designing future marketing campaigns. Email results are immediate. Another attractive email feature is its immediacy. Email marketing does require some effort to craft the right message, create the design, and comply with spam and delivery constraints. But, once the process is understood, you can produce an email marketing campaign in much less time than other methods--and results can start pouring in immediately. Email's significant benefit: cost. Email is one of the most cost-effective tactics available because messages can be sent for mere pennies. Low cost, quick results, tracking capabilities, customer retention--email marketing makes it all possible.
DigitalMailer has the know-how to help you execute an effective email communication program - call (866) 994-4900, ext 115, or email info@digitalmailer.com for more information. |
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Best of the Blogs for February 2010 Got Snow?: What our company (and our clients) learned from The Blizzard of 2010 Call me an optimist, but I'm going to call this storm "THE blizzard of 2010", in the hopes that it's not just "A blizzard of 2010". It's been an interesting week here at DigitalMailer. In case you missed any news outlet of the past week, the DC/Metro area got almost THREE FEET of snow dropped on us in the span of a week. Many of our account managers, operations staff and marketing department had to work from home for the entire week - and one of our staff members won't be dug out until days from now. Hang in there, Steve! |
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ABOUT THE AUTHOR & COMPANY: Ron Daly is President/CEO of DigitalMailer, Inc., a firm that provides clients the power to reach their customers across multiple digital channels. The firm combines its technology know-how and online communication tools to create an affordable way for clients to drive profitable growth. For more information, contact DigitalMailer at (866) 994-4900, go to www.digitalmailer.com or you can email Ron at rdaly@digitalmailer.com if you want more information on any topic found in our newsletters or web site. |
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