by Ron Daly

[Read all about this story on CUTimes.com or at CUNAMarketingCouncil.org]

NARFE Premier FCU in Alexandria, VA started using the Automatic Relationship Builder last summer to bring new services and products to members' attention.

Wanting to branch out into the world of email marketing, NARFE Premier marketing director Jessie Dederer turned to the team at DigitalMailer. Our recommendation? An on-boarding program aimed at new members who may not have been aware of everything NARFE Premier had to offer.

On-boarding campaigns are aimed at members that have just joined a credit union. The Automatic Relationship Builder takes in new member lists and sets up a series of emails to be sent to those members across a few weeks. A simple welcome email is followed by information about loans, mortgages, HELOCs, credit cards, checking accounts, money market accounts - anything the credit union thinks would be of interest to new members.

NARFE Premier's own campaign proved to be a great success. Deposit accounts increased 24%, while loan accounts increased 190%.

From the CU Times article on NARFE Premier's on-boarding campaign:

"This helped trim our marketing budget by 40%, and we are looking at finishing the year spending 50% less," said Dederer. "It's a win-win for everyone. We save money and are still able to deliver the same message with better results while reaching our members the way they want."

Want to get started with your own, customized on-boarding program? Click here to contact us.

Labels: Credit Union News, email, email marketing, member enrollment, NARFE Premier, On-Boarding, targeted marketing

Click Here to Read the Full Version of "NARFE Premier says "Get on board!""

Imagine increasing your electronic statement enrollment leaps and bounds with a single e-mail. Sound impossible? Not with DigitalMailer's "One Click" campaign.

After nine years of creating and implementing electronic statements for credit unions across the country, we've seen and heard some great promotional offers to encourage eStatement enrollment. iPod, Camera, Wii and PDA giveaways are pretty standard, as are plant-a-tree promotions and monetary incentives. Folks who sign up are happy with their statements and credit unions are happy with the savings.

Recently, we started a new campaign which lets members sign up for eStatements by clicking on a single button in an e-mail. One click is all it takes to enroll in eStatements and move away from costly paper and printing. We recognized after creating a number of these campaigns that several key steps could be rolled into one. By verifying an email address, sending an email with the legal agreement attached, allowing the member to read through the agreement and sending their "opt-in" agreement to the credit union, we would be cutting out unnecessary steps, thereby saving time and money.

"One of the good things about this campaign is that members don't have to go to an enrollment page, type in personal info such as account number, SSN, email, name, etc. They click the button and we find the info in the CU system. No need to exchange personal info at all."
--Traci McNamara, Account Manager, DigitalMailer

Two credit unions that are currently using the "One Click" campaign:

Hudson River FCU decided to use the "One Click" in conjunction with a $100 offer to draw in new eStatement users. Since sending their e-mail in April, they've increased total eStatement use by 15%! Hudson River plans to run the same campaign in May and June, and with similar results month to month they stand to save over $14,000 with eStatements.

Belvoir FCU has offered eStatements for the past seven years. Introducing the "One Click" campaign in the middle of April, they've experienced a total 5% growth, and are running the campaign again in May. Even more interesting, there's no offer attached - people just click to sign up! Belvoir will be running the same "One Click" campaign through june. If they have the same success in June, they will be saving an estimated 50% of their total cost by switching those paper statements to e-mail!

Something to take away from this campaign and its successes :

1) When members know it's easy to get started with eStatements, they'll go for it.

2) Your eStatements can lead to great savings. The more enrollments you have, the more you save on printing and postage.

3) It can work with a special offer or without.

4) You can get the campaign for your CU and get started right away!

Click here for more info on eStatements!

Labels: Credit Unions, e-Statements, electronic statements, enrollment campaigns, Great Ideas from CUs Like Yours, member enrollment, One Click, One Click Campaign

Click Here to Read the Full Version of "All it takes is one click!"