A Faster Horse: eStatements can be a "need" more than a "want"
by Ron Daly
Henry Ford was rumored to have said:
"If I had asked my customers what they wanted, they'd have said 'a faster horse'".
I'm sure that Mr. Ford wasn't out to say the people who buy/use your services are short-sighted or small-minded. It's just that they often want the familiar to get better. But bring them something with all they've wanted and more and they'll wonder how they lived without your innovation.
EStatements are a service of DigitalMailer, one that we find ourselves recommending more and more these days as a means of saving money. Most of the credit unions we work with have the same initial reluctance - that the members won't be comfortable with electronic statements and they won't be open to the idea of receiving statements through the Customer Communication Center. What you wouldn't believe is that customers really do love their eStatements - and CUs like the convenience and control of advertising inside the eStatement space.
I could go on for an hour about eStatements and the CCC. In fact, I do - in our newest webinar:
The Customer Communication Center: A Better Mouse Trap
In which we teach you how to bring eStatements into the fold, improve your marketing through online channels and save money, save money, save money.
DigitalMailer is offering two new webinars to go along with our continued run of "Do you want fries with that?". The "Fries" webinar, which has been DigitalMailer's most successful webinar to date, will continue with the two new webinars into June. To sign up for it, click the french fry icon on the top of the left column.
The first webinar, "Budget Stretching Ideas", goes hand in hand with our page on the same subject (click here to visit). We know your marketing budgets have taken a hit in the past few months - want to learn how to make the most out of what you've got left? Come talk to us. Sign up for a webinar by clicking the icon below.The second, called "The Better Mouse Trap", was made to show you all the benefits of using DigitalMailer's Customer Communication Center as your eStatement provider (click here to learn more). Why? Because eStatements (that are easy-to-read, secure, and stored for as long as you need them) are just one arm of the CCC. To learn about the rest, click the icon below. Feel free to sign up!
My Very First Webinar (SPECIAL: The "Jimmy Challenge" Update!)
by Jimmy Marks
Seminars stink.
I mean it, they do. I've been to my share and they're mostly the same. Sure you get to network, you get to eat cheap bagels and find the newest features of your Blackberry, but then you wake up from your nap in the middle of the THIRD slideshow presentation about "boosting ROI" (whatever that means) and you realize you're trapped at a convention somewhere in [INSERT BORING STATE HERE].
Which is where Webinars are awesome. There's no driving, there's no bagels (unless you buy bagels on your own), and the notes are usually provided post-webinar so you don't have to do a ton of writing.
Recently, I sat shotgun on my first webinar here at DigitalMailer. The "Do You Want Fries With That?" webinar (the first in a series, anyway) was a ringing success - lots of attendees, lively conversation, and me as the emcee. Ron Daly, Greg Crandell, and super-awesome Account Manager Carolyn Johnson fielded questions and got to the nitty-gritty of our ARB, which builds relationships with members and cuts down on the high cost of printing/posting/mailing.
It's sort of strange, at first - it feels more like radio than an online seminar. But unlike radio, the people calling in/texting aren't trying to win hockey tickets. They're there to learn about your products, your expertise, and your opinions regarding the industry. So its your duty to put out the best presentation you can and to help people come to an understanding about the subject. I think we can expect more on this front in the future for a few reasons. For one, the rising cost of travel/fuel/space is going to put a dent in seminar attendance across the board. For another, with more and more businesses taking advantage of relatively inexpensive internet communication tools like Skype and GoToMeeting, the ease of this kind of connection is increasing. So why not take advantage of it?
We've got some slots left for the rest of the webinars for this year, so go sign up now! Click the "Fries" icon on the left column to get going!
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THE JIMMY CHALLENGE:
How much have I saved to date?
$256
I think this might disappear soon as I have a car payment coming up, but hey...maybe I'll get lucky. Stay tuned to see how much more I can sock away!
