by Ron Daly

Way back in June of this year, we highlighted the efforts of Shell Federal Credit Union as a community credit union that was dedicated to reaching out to members and being active in their community. Back then, they'd been highlighted as "Business of the Year" by the Deer Park Chamber of Commerce.

The awards keep on coming for Shell. It was only a few weeks ago that they were recognized by the Credit Union National Association as the Community Credit Union of the Year (click here to read the press release).

From the release:

"In today's turbulent world, extending a helping hand in the community is a top priority at Shell FCU. The sole purpose of the credit union is to meet the financial needs of their members, provide free financial literacy and volunteer for a stronger community."

Shell FCU's accolades are well deserved. Their iLife program encourages members and non-members to come and participate in events that will benefit others in their community. Whether it's bicycle drives, cell phones for soliders or a basketball tournament, iLife is dedicated to boosting community spirit, community giving, and volunteerism.

Shell is also celebrating a "great loan year" by offering a $15,000 store credit at Pasadena Honda to a lucky borrower in January. Pretty sweet prize, considering many lending institutions and banks are unable/unwilling to lend these days.

Congratulations, Shell FCU - you've earned it!

Labels: Credit Union News, Credit Unions, Shell Federal Credit Union

Click Here to Read the Full Version of "Shell Federal Recognized as National Community Credit Union of the Year"

by Ron Daly

Shell FCU recently was named business of the year by the Deer Park Chamber of Commerce. DigitalMailer wants to send its congratulations to a credit union that has set down deep roots in its community of members.

Why are they Business of the Year? Something tells us it's a matter of commitment.

To The Environment:

A look at Shell FCU's website shows they're big fans of a natural, eco-friendly look. At the bottom right-hand corner of their page is a logo showing their participation in the Green Business Alliance. On content pages, links to their eStatement enrollment page encourage members to "go green" with DigitalMailer's eStatements (see below).

To The Community:

From Shell FCU's press release:

In addition to time spent at work, employees also volunteer for the credit union’s FCU "Furthering Community Unity" Team. The FCU Team consists of Shell FCU employees, members and local individuals who participate in events such as blood drives, walks, runs, food drives, Habitat for Humanity and other charitable events. In 2008, the FCU team logged over 347 hours and donated more than $8,900 to help others. As of April 2009, approximately 465 hours have already been donated.

To Reaching and Helping Members:

In the past year, Shell started up iLife, a service for younger members that offers incredible rates and savings programs. You can go to the iLife webpage to learn about their rates and accounts, watch user videos, read their blog, sign up for their Facebook page and follow them on Twitter.

So congratulations, Shell - you're setting a great example. Keep up the great work!

Labels: 20andChange, Credit Union News, Credit Unions, e-Statements, electronic statements, Generation-Y Marketing, Shell Federal Credit Union, Texas Credit Unions

Click Here to Read the Full Version of "A Case Study: Shell FCU"