They'll Be Runnin' from Collectors When They Come! The next hill to climb
by Ron Daly
Ready for some good news in all this doom-and-gloom? We've turned a corner in the financial crisis!
Ready for the bad news? It's the corner of Wall Street and Main Street.
What does that mean? Not everyone had stocks. Not everyone had thousands/millions/billions tied up in the market. Not everyone has 401k's and retirement packages.
But doggone if just about everyone has a credit card.
And now, banks and credit card companies are shielding themselves against bankruptcy by calling in the tab, so to speak - massive rate hikes, lowering of credit limits, and seizure of assets.
That question is one of the most famous examples of up-selling in American history. Today, credit union executives and marketing teams are striving to create the same up-sell message that will increase their service-per-member ratios. The fact of the matter is, credit unions are not really that good at up-selling when they are not face-to-face with the member. Until now...
How do you seal the deal in a wireless world?
Wikipedia defines Up-selling as a sales technique whereby a salesman attempts to have the customer purchase more expensive items, upgrades, or other add-ons in an attempt to make a more profitable sale.
Not too long ago a member had to walk into a branch to join, add a new service they needed or get a loan for a dream that they had. The face-to-face contact made our jobs easier to up-sell additional products or tell them what was new at the credit union.
Not anymore. Members can now join remotely, apply for loans online, make deposits and withdrawals from free ATMs around the world and hit a shared-branch. Have you ever stopped and considered how many members actually walk into your branches? Wonder if some members even know where your branches are? Or quite possibly what a credit union really is?
Sealing the deal in today’s wireless world is challenging credit unions. Experience has shown that credit unions are really not that good at up-selling when they are not face-to-face with the member.
TELL US NOW:Does your credit union still rely on face-to-face up-selling as its main method of moving products to members?
Special Report - The deep breath before the plunge: What you need to read, what you want to know
Our regular contributors offer good reads regarding the Financial Meltdown.
from Ron Daly:
"Frankly, there's no better way to put this than CNN did in this explanatory article (Click Here). It shows causes, thoughts, solutions and suggestions that we as homeowners, workers, families and people with credit need to consider. It's 9 pages worth of very sharp, very smart information."
from Greg Crandell
"There are few things right now that concern me more than mortgages...the (Wall Street) Journal just reported one in six homes is "under water" - meaning the mortgage is more than the home is worth now (Click Here)."
Shoot First, Ask No Questions, Offer Blind Opinion
by Ron Daly
Well, it's official: the economy stinks.
Not that anyone with half a brain (or considerably less) couldn't see it coming. But things get really rocky when the Dow starts to plummet and the banks all fail and the government offers a "Sweetened Bail-Out" package...you get the idea.
But then some of my employees were chatting and had heard that, throughout the web, things were looking grim. There was this story from CNN which is terribly depressing - and with the word "depressing" comes the word "depression".
Yes, depression. As in The Great Depression. As in "Brother, Can You Spare a Dime?" depression. Which 60% of Americans think we're facing. And that means 60% are overreacting.
You might not agree with me. You might think we're doomed. But the Wall Street Journal doesn't think so...which is to say the Nobel Laureate who authored this article doesn't think so. The LA Times seems to argue that depressions in economics are inevitable, but another "Great Depression" is highly unlikely. People in Congress and in the Media have been yelping about depressions and recessions and bailouts and the plummeting market and that's got you worried. You should be worried, but you shouldn't be terrified. You should be ACTING on good information given to you by informed market professionals. Don't sell everything you own. Don't give away all your possessions and run off into the desert. Just think carefully and don't get overwhelmed by people telling you we're all doomed.
Be Upset...Be Very Upset: Bankers come forward to CNN about predatory lending
by Ron Daly
As the Financial Crisis looms and the bailout comes to life, the amount of damning evidence against finance companies continues to grow. This story, from CNN (click here for print), comes from two bankers who were pressured by Bank of America to drive cardholders deeper and deeper into debt.
Watch the video to see the story, or click the above link to read.
