Gen-Y's using the Internet all the time (and handing ME the bill)!
by Greg Crandell
Read a little article from eMarketer (click here) about Gen-Y's affinity for the internet. I wondered if this was one of those "Duh of the Week" things Ron likes to talk about (I think their first award was just given away today over at CUSoapbox.com). And then I looked at the charts that the article showed that said Gen-Y kids are using mobile communication 30% more than folks my age.
I suppose that's just a difference in generations. They have technology now that we just didn't have/need/want when I was their age. And they have parents who, for whatever reason, set them up with it. Read this whitepaper for more information (click here for PDF).
Don't get me wrong, iPhones are sweet little pieces of machinery. They can tell you songs you're listening to and find you a sushi restaurant and let you watch Gone with the Wind simultaneously, if you're into that sort of thing. But they're also pricey. So much so that some people use the iPhone as a replacement for home phones, internet service and personal computers (read the ComputerWorld article for more info). The fact that poverty is supporting 3G network growth is astonishing to me, but hey...stranger things have happened, I suppose.
But back to young people using the Internet between 80 and 90 percent of the time. What's to be said about that? Is it better for kids to be Twittering and Googling and Flickring and Tumblring and...anything-else-ing all day? Should they be made to pay for it on their lonesome? Is there any way to do it?
I welcome a solution in our "comments" section, if you've got one.
Read a little article from eMarketer (click here) about Gen-Y's affinity for the internet. I wondered if this was one of those "Duh of the Week" things Ron likes to talk about (I think their first award was just given away today over at CUSoapbox.com). And then I looked at the charts that the article showed that said Gen-Y kids are using mobile communication 30% more than folks my age.
I suppose that's just a difference in generations. They have technology now that we just didn't have/need/want when I was their age. And they have parents who, for whatever reason, set them up with it. Read this whitepaper for more information (click here for PDF).
Don't get me wrong, iPhones are sweet little pieces of machinery. They can tell you songs you're listening to and find you a sushi restaurant and let you watch Gone with the Wind simultaneously, if you're into that sort of thing. But they're also pricey. So much so that some people use the iPhone as a replacement for home phones, internet service and personal computers (read the ComputerWorld article for more info). The fact that poverty is supporting 3G network growth is astonishing to me, but hey...stranger things have happened, I suppose.
But back to young people using the Internet between 80 and 90 percent of the time. What's to be said about that? Is it better for kids to be Twittering and Googling and Flickring and Tumblring and...anything-else-ing all day? Should they be made to pay for it on their lonesome? Is there any way to do it?
I welcome a solution in our "comments" section, if you've got one.
Labels: 20andChange, Blogging, DigitalMailer, email, Generation-Y Marketing, Twitter
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