Now's not the time to let off the gas, folks.
by Ron Daly
Jimmy sent me a link to a report (click here to get it for yourself) shown to him by Ron Shevlin of the Aite Group in Boston (click here for their homepage). It talks about plans that Financial Institutions have for spending in the next few months. Want to see what almost made me do a spit-take with my coffee (I didn't - new computer, don't want to ruin it the first week):
I was stunned that the numbers were so close. Sure, some folks get scared in a recession. But DigitalMailer knows (and has known since before the recession was an official Recession - click here to read) that marketing hard is important when things are shaky. If consumers don't know you're there and you have products to offer, how do you think you'll keep your business profitable or your employees employed?
Now, for the news that really knocked my socks off:
That's a 45% increase on email marketing for small FIs and a 25% increase for the large ones. Apparently, FIs across the country are getting the idea.
The moral of the story: Don't be afraid to market hard right now. You're not going to be the only one doing it. And certainly don't be afraid to use email marketing - it's more cost effective, it's easier to change/personalize, and it works.
Jimmy sent me a link to a report (click here to get it for yourself) shown to him by Ron Shevlin of the Aite Group in Boston (click here for their homepage). It talks about plans that Financial Institutions have for spending in the next few months. Want to see what almost made me do a spit-take with my coffee (I didn't - new computer, don't want to ruin it the first week):
What are your plans for spending on marketing programs in 2009 compared to last year? (n=79)
I was stunned that the numbers were so close. Sure, some folks get scared in a recession. But DigitalMailer knows (and has known since before the recession was an official Recession - click here to read) that marketing hard is important when things are shaky. If consumers don't know you're there and you have products to offer, how do you think you'll keep your business profitable or your employees employed?Now, for the news that really knocked my socks off:
That's a 45% increase on email marketing for small FIs and a 25% increase for the large ones. Apparently, FIs across the country are getting the idea.The moral of the story: Don't be afraid to market hard right now. You're not going to be the only one doing it. And certainly don't be afraid to use email marketing - it's more cost effective, it's easier to change/personalize, and it works.
Labels: Aite Group, email, email marketing, Financial News
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8:30 AM
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