by Ron Daly
I got an email today reminding me that postage is going up on letters that weigh more than one ounce on April 17 of this year. Great, MORE costs for postage and printing. Maybe on April 15 (after your taxes are mailed off, of course) you should have a meeting about your direct mail and statement costs.
“But we’ve tried!” you say. “Everyone’s already signed up for eStatements that wants them! We can’t do more!”
Plenty of folks have said that. Our One-Click enrollment program makes it easy to get paper statement users to opt-in to estatements. Take it from Scott Van Vorst from Jersey Shore Federal Credit Union:
“Our credit union management was looking to reduce mailed statement costs. “Going Green” campaign inserts and website encouraged members to enroll for our e-Statements and other electronic services. When DigitalMailer heard of our project, they offered an affordable time- and money-saving email service to help with a one-click e-Statements enrollment process.After the first mailing, our e-Statements enrollments increased 470% from the first month of the campaign with non-home banking members making up 18% of those enrollments. With such proactive and effective service, DigitalMailer continues to be a value-added business partner of Jersey Shore Federal Credit Union.”
Pretty impressive, huh? You can do it, too. Visit our one-click enrollment page to learn more.
Want to find out how much you’re saving with your eStatement users? Use our green calculator to find out! Enter your total members, eStatement users, online banking users and general email address numbers and hit “Diagnosis”. You’ll see how many trees you’re saving, the estimated cost savings with eStatements, and more.