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June 20, 2014

It’s going to be a hot, hot summer…come cool off with us!

Filed under: Webinars — 1:32 pm

Why sweat out the summer? Come cool off with webinars

At 6:51 am tomorrow morning, summer officially begins. Here at DigitalMailer HQ, we’ve already had a few 90° and above days in the past week. It’s going to be a long summer, and a very hot one to boot.

We can’t send you frosty beverages or big bags of ice, but there is one way DigitalMailer can help you keep cool on these hot summer afternoons: FREE Weekly Webinars!

Every Tuesday, Wednesday and Thursday at 2pm Eastern,  you can join our friendly staff in the cool of your air conditioned office. All you have to do is sign up, dial in, and kick back as we expand your mind.

Tuesday’s webinar is all about Leeflet, the new way to send brochure details and other information to your customers and members. Want a more effective way to boost your sales culture? Tired of wasting money and energy on printed brochures? This is the session for you.

Wednesday’s webinar is for My Virtual StrongBox, the online answer to safe deposit boxes. Come learn all about the product that is making big waves in the world of document storage and personal security.

Thursday’s webinar is all about that great DigitalMailer classic – The Automatic Relationship Builder. Find out how our clients are using this much-loved email marketing system to drive success and grow business.

Best of all, they’re 100% free to join. Simply visit our webinar page to sign up today!


June 13, 2014

Hey, Friggatriskaidekaphobes – Quit Worrying!

Filed under: Marketing,web sites — 12:03 pm

Friday the 13th

A friggatriskaidekaphobe is a person who fears Friday the 13th. Yes, there’s a long latin name for every affliction you can think of. And no, there’s no reason to fear Friday the 13th. Black cats are just black cats, broken mirrors only need a dustpan, and ladders…well, no, don’t walk under ladders. That’s just basic ladder safety.

As Seneca said: “Luck is what happens when preparation meets opportunity.” It stands to reason, then, that “good luck” is what happens when you’re well-prepared and aware of your opportunities. “Bad luck” is what happens when you’re caught without the resources and wherewithal it takes to make good things happen.

You can’t just luck into a successful marketing campaign. You have to be fully-prepped and focused on the timing and placement of your promotion.

Remember the blackout during Super Bowl XLVII? The creative team at Oreo rushed this ad above on their social media channels. People were blown away that Oreo could move so quickly and give everyone a smile in a matter of seconds. Marketers went ape over it – “how could they pull that together so quickly?” Simple: their team sprang into action with a well-written line, all the brand assets they needed and an ear to the ground. The image was shared tens of thousands of times across the web in a matter of minutes. The blackout wasn’t a “lucky break” – it was just a blackout. Oreo turned it into an opportunity to get everyone craving that creamy, dunkable cookie.

Maybe chocolate cookies are a little more appealing than financial services (okay, they’re a lot more appealing), but keeping an eye on popular culture and reacting to what you know your consumers will understand is a big part of fresh, relevant marketing. At the recent COOPThink conference, Gary Vaynerchuk encouraged the audience to “market in the year that you are in”. Forget about the year – think about the month, or even the week. Where are your customers or members at this very moment? Are they on vacation? Are they finishing up school? Are they starting their first job? Market to the moment. Use the tools at your disposal to speak to specific needs and keep moving your relationship forward.

Luck is what you make it. Face Friday the 13th without friggatriskaidekaphobia. 


June 3, 2014

What are your best subject lines?

Filed under: e-mail,email marketing,Survey,Surveys,targeted marketing — 12:48 pm

How many email campaigns have you run where the open rate and click-through rates were off the charts? Was it because of the content? The target audience? The timing? Or was it a killer subject line?

You might laugh, but subject lines can have a tremendous effect on your open rates. As we discussed in this month’s newsletter, a great subject line is one that drives results – it’s timely, it’s topical, it’s intriguing, and it gives your readers just enough of a taste of what your email has to offer to keep them wanting more.

In the past, we’ve talked about industry-specific open rates for email. In the finance industry, you’re looking at anywhere from 20-25% being the norm, 26-30% being good, and 31% and above being terrific. Did you come up with the kind of subject line that left them speechless and frantically clicking through to your website? We want to know about it!

Fill out this survey with your name, email, company, the subject line you used, the list size, the open rate and the click-through rate. We’ll examine the best ones and pull them together in a later blog post. We’re eager to hear from you!


May 23, 2014

Memory and Mission

Filed under: Special Reports — Tags: , , — 10:00 am

Chances are you’re reading this blog post as you sit at your desk on Friday morning. In your head, you’re already miles away, on a beach or in a tent at a campground somewhere. You’re making lists and doing some quick math to figure out if you have enough charcoal for the barbecue or enough ice for the cooler.

We have so many things to remember on any given day. We have to remember our passwords. We have to remember our to-do lists. We have to remember our meetings and our school pick-up times and to get groceries for dinner. Many of us have trouble remembering what needs to be done from one minute to the next. We invent apps, we buy notebooks, we tie little ribbons around our fingers.

That’s the reason that Memorial Day is so important in American culture. We rush around, trying not to forget the daily routines and the big events that need a lot of planning, but how often to we take time to remember our bygone Servicemen and Women? One day surely isn’t enough time to recount all the sacrifices they made on our behalf. Sometimes we get so caught up in the hustle and bustle of the three-day weekend that we don’t even utilize that extra time as it was intended. We must make it our mission to remember.

Like so many businesses in America, DigitalMailer will be closed this coming Monday. Our company is made up of a wide variety of people with many different backgrounds. Some of them are veterans. Some of them have spouses, children or other family members who are currently serving in the armed forces. Some of them are the children and grandchildren of those brave few who gave their lives in service for the many.

In a weekend of boat trips, first visits to the pool and time spent with family and friends,  we take the extra time given to us to honor the fallen and to be thankful for the freedom their sacrifices afforded us.

We sincerely hope you’ll do the same.

Memorial Day honors those who gave their lives for their country. However, there are many active members of the Armed Services and living Veterans that need your help at this moment. Please consider joining us in donating to the USO, the Wounded Warrior Project and to Disabled American Veterans today.


April 22, 2014

Happy Earth Day! Let’s DO Something About It.

Filed under: Arbor Day,Earth Day,green,green technology — 10:24 am

Earth Day

Today is Earth Day! Friday is Arbor Day! We celebrate the precious blue ball we all float on and give thanks for all the wonders of nature. Or, at least, that’s what we do here at DigitalMailer.

In the last 14 years, we’ve delivered around 24 million eStatements. Each eStatement delivered represents an envelope no one had to stuff, a statement no one had to print, and a consumer that didn’t waste all that effort by shredding it the minute they opened it. If everyone in America used electronic statements and billing, we’d save roughly 17 million trees. You could build a twelve foot high wall between New York and California every single year out of the paper Americans throw away.  Isn’t that a crying shame?

So let’s do something about it. If you don’t already use electronic statements and e-bills, why not start right now? If your office doesn’t have a recycling program, why not start one? All it takes is a few bins and a keen eye for recyclable goods. Consider doing an Arbor Day promo that plants trees for each member or customer that switches to eStatements. As individuals and businesses, we can each do a few little things every day that make the world better. As a society, our little things work together to make big things happen.

There’s no better time to start than right now.


April 18, 2014

Why Stop at Dye? Six Off-the-Wall Egg Decoration Ideas

Filed under: Uncategorized — 9:16 am

by Jimmy Marks, Creative Media Director

You’ve probably already been to the store to pick up your yearly egg dye kit, some white vinegar and a stack of disposable cups. If you still need to make the voyage, or if you have a little extra time, you might take a moment to consider a few alternate methods of making your eggs stand out from the crowd.

Tattoo Eggs

Tattooed Eggs

Follow this handy how-to and learn how you can turn temporary tattoos into fun egg designs. Better still, you can keep your kids from putting the tattoos all over themselves…or you.

Glitter Spotted Eggs

Glitter Spotted Eggs

Got some glitter handy? Dab on a few light patches of glue, shake the glitter over the eggs and you have sparkly, spotty eggs! Just make sure that the glitter stays contained to a specific area or you’ll have a sparkly, spotty house.

Splatter Eggs

Splatter Eggs

The splatter method is truly a work of art. Dip a toothbrush into some acrylic paint and flick the bristles at the egg with your finger. This method is much different from the usual “splatter method for eggs,” in which you drop an entire carton of uncooked eggs on the floor and they splatter everywhere. That’s less a work of art than it is the art of cleaning.

Gilded Eggs

The Golden Egg

No goose required…simply a small vial of gold paint or a handful of metallic paint markers, both available at your nearest craft store. You can color your dyed eggs with the gold or silver metal paints and make your average-looking egg look like a Faberge!

Lava Lamp Eggs

“Lava Lamp” Eggs

Of all the cool alternatives I found to traditional, one-color eggs, these are by FAR the coolest. You take rubber cement, drizzle it over the eggs, dye them, then peel the rubber cement and drop them into another color. I’m dyeing to try this (get it? Dye-ing?).

Bacon Cheddar Deviled Eggs

Deviled Eggs

It seems ironic that my favorite part of the Easter holiday is when my mom makes “Deviled” eggs. Nevertheless, I can’t wait for the moment when she decides we’ve enjoyed the dyed eggs as long as we can and she cracks them open to make her delicious deviled eggs. There are thousands of recipes for deviled eggs out there. The recipe shown here is for bacon cheddar deviled eggs, a recipe I know will resonate with all our bacon-loving readers out there.

Striving For Egg-cellence 

It might seem like there’s nothing new under the sun when it comes to dying eggs. Luckily, there are crafty risk-takers out there that always push the envelope and find fun new ways to spruce up our long-standing traditions. It’s a lot like email marketing (you had to know I’d work that in eventually): it might seem like the traditional ways are the only ways and there’s nothing new to try. But that’s why we’re here. We encourage all our users to take big steps forward, to make their email a priority and to make their messages into little works of art.

A new twist on something you’ve always enjoyed. That’s what egg-dying – and our Automatic Relationship Builder Plus email suite – are all about.


April 10, 2014

DigitalMailer is not impacted by Heartbleed

Filed under: security,technology — 3:18 pm

by Lenny Giambalvo, Chief Technology Officer

A few of our clients have asked about the Heartbleed/OpenSSL security issue. We at DigitalMailer would like to assure you that our systems are not impacted as we do not utilize OpenSSL. We use only Microsoft servers and they do not use open source software in their products.

As a partner in technology, we’d like to encourage you to make the time to change your passwords for other, more commonly-visited websites that were (and in some cases still are) susceptible to Heartbleed. Tech website Mashable has a table of popular websites that may have been affected and a checklist of which ones will require a new password.


March 31, 2014

Getting Your Customers to See the Value of World Backup Day

Filed under: My Virtual StrongBox,World Backup Day — 11:33 am

World Backup Day

Today is World Backup Day, a day to remind even the most stubborn or forgetful of us that we need to back up our computers, phones, tablets and everything else in our digital world.

Backups are important for any business, but they’re even more important for our home computers and gadgets. Sure, you’d be sad to lose all your email contacts on your work computer, but wouldn’t you be even more depressed at the thought of losing the video of your child’s first birthday? What about all those great pictures of your mom and dad’s anniversary? How about that music collection it took you years to perfect? All your software, all your apps, all your documents – gone, in the blink of an eye.

Regular, routine backups are the solution. Saving your computer’s contents to an external drive or to a secure online space will help you recover from the loss of your computer quickly and thoroughly. It’s important to share that same sentiment with customers, members and clients, as well. Why?

  1. Most people don’t think about data loss. It’s the reason about one-third of all people have never backed up their computer…ever. That statistic is heartbreaking when you consider how easy it is and what’s at stake if the proper action isn’t taken.
  2. We have a duty to our customers and members to guard their interests as their trusted partner. How many shred days have you hosted? How many lectures have you given about safety and password updates? These are important to us and they should be important to our customers and members. We can be a big partner in helping them make good decisions for the benefit of technology.

So what should we do? How can we impart good habits on our clientele, not just today, but every day?

  1. Consider giving away hard drives as part of a “data security special promotion”. These are relatively inexpensive and promote good backup habits.
  2. Offer a secure online storage portal for your customers’ most important documents.
  3. Create a page on your website that focuses on data security and how members can protect their data and prevent data loss.

Head over to the World Backup Day website and take the pledge. Then, think of new ways you can help the people that trust you for financial protection and good advice. Together, we can keep all our important moments and memories secure.


March 19, 2014

Who needs the Sweet Sixteen? We’re a Fabulous Fourteen!

Filed under: DigitalMailer — 10:39 am

While we prepare our brackets for the big dance, we take a few minutes from thinking about the “Sweet Sixteen” and focus on the “Fabulous Fourteen”. DigitalMailer turns 14 years old today!

Wow, what a whirlwind fourteen years we’ve had. We began in 2000 with only three employees and a simple idea: to find new ways to increase efficiencies and cut costs by growing virtual branches. We’ve never shied from that mission and we’re always looking for new ways to make big things happen for our clients.

We thank each and every one of the partners, clients and people that have helped us along the way and we’re very excited about what’s to come in the next fourteen years…and beyond.

Now, to enjoy a piece of cake and finish filling out these brackets…

Picture: Will Clayton, via Flickr. Used under Creative Commons.


March 5, 2014

You Clean Up Nicely!

Filed under: email marketing,eStrategy,Marketing,smart marketing — 12:39 pm

Clean up!

by Jimmy Marks, Creative Media Director

It’s time I confessed something to you, dear reader: I’m a clutter-bug.

I’m a scatter-brained, right-handed mess-maker. My desk, where I sit and write these words you’re reading now, is littered with papers and books and coffee cups and knick-knacks. There are pens and markers and paper clips and phone chargers and pictures everywhere. And this is how it looks when it’s in a state I like to call “organized”.

I’m not the only one, though. According to this nice article about messy desk and genius (ahem), Mark Twain, Albert Einstein, Alan Turing, Alexander Fleming, and Steve Jobs all shared my “messy desk syndrome”. And while I like to think I’m as big a genius as the men behind penicillin, the theory of relativity, Tom Sawyer and the iPhone, I could probably benefit from a thorough tidy-up day. So, why not today?

I start by making a few little piles. One is “stuff that needs attention,” one is “stuff I should hold on to, but probably don’t need right now” and one is “garbage.” I take a look at all the paper on my desk, piece by piece, and I figure out where it should all go. When all my piles are stacked up, I take care of each according to their importance.

It’s a nice little exercise and it helps you figure out where your projects are in terms of process. Better yet, it can be repeated in many ways. I did the same thing to all the files on my desktop, then all the files in my documents folder, then all the files in my downloads folder. The old stuff, I set aside. The new stuff, I checked over. If it wasn’t needed, I sent it to recycling. If it was needed but not right away, I saved it to a separate storage drive.

These occasional clean-ups and purges help me and help everyone in my organization. When I can find what I need at a glance or with a simple pull of a file drawer, I save them the time and trouble of waiting around for me. I give them what they want and I know just where to find it.

A few things I’ve learned about dealing with file clutter, both on paper and with electronic files:

  • Break down files into folders by type. For those Adobe Creative Suite users out there, make one file for Photoshop files, one for Illustrator files, one for InDesign files, and so on. Save the outputs into files based on the project you’re working on, but keep all the .PSDs in one place and you’ll never have to wonder which project the templates were kept in while you were working on them.
  • Don’t be afraid to save the iterations of campaigns and ideas. If your email campaign started as a sketch in your daily work book (…you do keep a daily work book, right?), make a copy of that page and stuff it in a file with the other updates, changes, edits and revisions. It helps you keep track of when changes were made and why and it will show others how your creative process goes from start to finish.
  • Staples, tape, paper clips, chewed gum…if you need to stick a couple of files together for posterity sake, do it by any means necessary. (You might want to avoid the gum thing, though…at least at work.)
  • Go through your inbox and find all the “rotten tomatoes” – things that seemed ripe and fresh when you got them but are now just making things stinky. These include notes from colleagues about what lunch is that day, coupon offers that have long expired, and any email where the body is the word “Thanks!”. Delete them with vigor.
  • Got a lot of stock art options? Organize them by theme. “Families”, “cars/auto loans”, and “vacations” are all stock images we use a lot of here at DigitalMailer. We can get to them all because we’ve got them saved in a central folder that the marketing team can access collaboratively. We only copy files out of that folder and we never, ever modify them in the root folder.

What are some ways you’ve improved your workflow with a little extra organization? Let us know about it in the comments.

(Image credit: emilyrides, via Flickr. Used under attribution license.)


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