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    September 22, 2008

    Give It Away: How can we make things easy for you?


    By Ron Daly

    The Wii. A miracle of modern gaming. It’s fun for everyone, it’s easy to pick up, and it allows my daughter to have something to do on a rainy day.

    Anticipating this year’s Holiday Party for our office, I purchased a Wii for my employees. Needless to say, they can’t wait for the Holidays.

    Yes, the Nintendo Wii is awesome. So much so that nearly 30 million units have been sold. It’s a hit with parents who want their kid’s gaming to be more mobile or with people who aren’t “typical gamers” who are suddenly interested in making it happen. Women and seniors, long considered the outliers in gaming, are getting in on the trend.

    Which brings me to the topic of this post (took a while to get here). One of our early promotions involved giving away mp3 players to members who signed up for electronic statements. Credit Unions could order inserts which offered a chance at winning an iPod Nano. We charged a fraction of a cent per flyer ($.00162, on average) and saved the CUs over $25,000. The best part? We payed for the iPods with the money gained from the flyers. The CUs simply had to sit back and watch members flock to online statements, a smart, green, money-saving alternative to paper.

    So, my question is this: could we do this with a Wii? Would anyone be interested in a “Wii give-away?” Contact me at rdaly@digitalmailer.com or leave a message on our comment section.

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