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    June 4, 2012

    Trying to Reason with “Bad Weather” Season

    Filed under: Compliance,crisis communication,emergency,weather emergency — admin @ 11:17 am

    by Ron Daly

    Summer is a misleading term. For kids, it’s the magical time on the other side of Memorial Day weekend, full of vacation and beaches and fun trips that bottoms out right at the start of the school year. But summer hasn’t techincally begun – we have to wait until the 20th of June. That’s when the days are at their longest and we move through the hot, long months to reach the cool relief of autumn. We move through this season with one eye on our vacation days and another on the weather.

    How do you prepare for “Summer Weather”? It’s not the same as the winter, when a big bag of rock salt and a shovel are essential. There’s nothing to “dig out of” in the summer and it seems as though summer weather can take so many forms. There’s bad air quality, there’s heat waves, there’s bad storms and flash floods. In the DC Metro area, summer days are spent moving from air conditioned car to air conditioned building, a perpetual 50-yard dash to escape the heat and its much more unpleasant cousin, the humidity. Then, there’s hurricanes, flash floods, high winds – it can sure take its toll on the area.

    According to this CUNA article, we’ve got a 70% chance of seeing between 9 and 15 named storm systems moving up from the tropics to the coast. One evening of extreme storms in DC shut down Metro lines, caused accidents and outages, and cancelled last Friday’s Nationals game against the Braves. The whole area was in disarray; traffic in the DMV area screws up everything else and seemingly no one can drive in the rain. Three more months of this doesn’t exactly fill anyone with confidence.

    In the previous article, the NCUA advises CUs to make the time to update their disaster preparedness plans. Now’s the time to get your communication methods up to date, make sure you have the right person as the point-of-contact for any emergencies that arise, and educate, educate, educate staff about procedures.

    “But we don’t have hurricanes, we’re in the middle of the country,” you say. What about flooding? Heat waves? Power outages due to storms? Hurricanes aren’t the only things that disrupt business and damage branches. When’s the last time you took a look at your disaster prep/plan? I ask because, rest assured, you will need to break it out at some point and when you do, you’ll want to know it’s actually useful.

    Ready.gov is a helpful resource, as well as the Federal Financial Institutions Examination Council (FFIEC) Katrina-Rita website. Take the next few weeks and get your planning done or review what you worked on last year. Do it before “Summer (Observed)” takes effect and you start to lose your staff to trips, conferences and vacations. Get everyone on the same page. One day, you’ll realize how valuable the time spent on it was.

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    February 12, 2010

    Got Snow?: What our company (and our clients) learned from The Blizzard of 2010

    Filed under: crisis communication,e-mail,email,snow,weather emergency — admin @ 3:22 pm

    by Ron Daly
    Call me an optimist, but I’m going to call this storm “THE blizzard of 2010″, in the hopes that it’s not just “A blizzard of 2010″.

    It’s been an interesting week here at DigitalMailer. In case you missed any news outlet of the past week, the DC/Metro area got almost THREE FEET of snow dropped on us in the span of a week. Many of our account managers, operations staff and marketing department had to work from home for the entire week – and one of our staff members won’t be dug out until days from now. Hang in there, Steve!

    When the snow hit, we made it a point to send out reminders to all our clients about our limited support capacity, letting them know when we’d be out of the office and how they could reach us. Our clients had the same idea – DigitalMailer sent out over 300,000 emails regarding closings and delays to members. Clients from all around the DC/Metro area were able to get the word out ahead of the storm and in the thick of it.

    The Value of Email

    For our clients, email is not just about marketing. It’s a communication channel that members know to look out for because it’s a channel the CU is eager to use. Whether it’s a weather crisis or a financial crisis, our clients use our email engine to reach members, provide support and comfort, and let them know what happens next.

    Fellow blogger and all-around CU-wizard Anthony Demangone from the NAFCU Compliance Blog had these four pieces of advice to offer on his own blog about the blizzard:

    • You need to plan.
    • You need good people.
    • You need technology.
    • You need to communicate to your “users.”

    To read all the particulars, go to the NAFCU Compliance Blog Post.

    Anthony hit the nail right on the head with these four points. See the crisis coming, have a staff you can count on, have the right technology and communicate consistently.

    Send us your blizzard stories and pictures – either here or on our Twitter feed – and tell us how your CU or Business communicated with members/customers during the storm.

    We can get you started with a fast, effective message delivery system right away. All you have to do is give us a call. 866 994 4900 extension 102 or info@digitalmailer.com

    We wanted to give you some idea how much snow we’ve been dealing with – take a look at these pictures.Me, in front of a snow bank in a ski jacket that’s REALLY come in handy. To give you some scale, I’m 6’2″ tall – that snow pile is just about 7’2″.


    The above picture was taken before the “dig-out” period by our Creative Media Director Jimmy Marks. That’s his car – beneath 24 inches of snow!

    The snow piles easily tower over even large SUVs. Makes me wonder if maybe there are some other cars buried out there under the big snow piles!

    Operations Specialist Steve Mattson lives in a more rural area of Northern VA. Good news? He has a small tractor and snapped a few pictures. Bad news? He’s STILL stuck at home! Hopefully we’ll see you Monday, Steve!

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