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    April 17, 2013

    Earth Day, Arbor Day – Any Day’s a Good Day to Save Trees!


    The “Big Green Holidays” are coming up fast – Earth Day, April 22 and Arbor Day, April 26. As usual, we want to encourage our clients and partners to get more people on board with eStatements and digital documents. They’re compliant, they save your organization money, and best of all, they help cut down on paper waste in a BIG way. You don’t need a holiday to encourage more eStatement adoption – all you need is to encourage more people to receive their statements electronically.

    See how many trees you save each year with our handy-dandy Green Checkup Calculator.

    Are you a credit union or bank that really values “green business”? We’d like to hear from you. Drop us an email at blogs@digitalmailer.com and tell us what you’re doing to promote planet-friendly initiatives at your place of business. 

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    April 21, 2011

    Why You Should Sign Up More Users for eDocuments


    by Jimmy Marks

    Tomorrow’s Earth Day – How many trees are your eStatements saving? Better yet, how much “green”?

    I remember when I opened my first checking account, I was excited to get my statement in the mail. It meant I was a grown-up, finally, and I got some mail that mattered. I kept all my statements in a three-ring binder, chronologically, and I kept careful watch on my money. I didn’t have online banking for my first checking account (true story), and I didn’t get a Debit Card for months (also true…community bank and all that). My statements were my lifeline to my account. I had a checkbook with which I regularly wrote checks. I was a money guy at last.

    One day, after many years of use, I simply stopped using my account. I withdrew the $92 left in it and closed it for good.

    My binder was filled to overflowing with paper that no longer mattered.

    Too much stuff, not enough space!

    You’ve all seen those infomercials, the ones for the vacuum bags that you keep your winter clothes in during summer months. Well, flatten two hundred sheets of paper and you get…the same sized stack of paper. Suck out all the air you want, you’re not going to get it much flatter.

    Paper statements, invoices, bills – they all suffer from displacement. Your paper documents will take up space in your life. That might not seem significant, but they all had to come from somewhere. A tree got knocked down, chopped, pulped, bleached, smoothed, cut, boxed, watermarked, printed on, and then shipped. To you. You’re part of that cycle.

    What’s the difference? None, really…

    Online documents have all the same content, they’re delivered in the same time frame, they don’t require postage or printing…you’re not losing anything but cost. CUNA recently did a story about “going green” in which they talk about the sometimes-higher costs of trying to eat organic, use alternative energy, and minimize carbon footprint with alternative appliances. The amount of money and effort that goes into gaining new users can be easily offset by the savings you’ll get bringing them to online statements instead of mailing them a big package of papers every month.

    More users, more savings. Simple, right?

    Our Green Check-Up page is still up and running. Go enter your numbers, see how much you’re saving and how much you COULD be saving. See how many trees your efforts are saving, too. Twitter and Facebook about it. Go nuts, it’s free.

    Click here to go over to the Green Check-Up page.

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    June 8, 2009

    Living With (and Without) Green


    by Ron Daly
    It’s June, 2009 – do you know where YOUR capital is?

    Odds are you’ve been coping with your minimized budget and your overall losses for these last eight months and you’ve had to forgo talks of better things – more hiring, membership drives, company functions, employee appreciation, raises, etc. Maybe one of the things you’ve minimized is your “Green” initiatives. It’s easy to move away from an initiative that’s mostly voluntary when you have imperative financial issues to tackle.

    I think it’s time to kill two birds with one stone..not literally, of course. Part of saving the environment is not throwing rocks at birds. I’m talking about using your green initiatives as a means of saving money.

    Green-vangelist Andrew Winston wrote on the Harvard Business blog:

    Not only should companies not put their green efforts on hold, they should accelerate them in targeted ways to save money quickly and prepare for the future. Those who navigate these tricky waters the best will emerge from the downturn in better shape than their competitors.

    And furthermore:

    Getting lean, particularly on energy and resources, will save money and reduce carbon impacts (as well as making you more competitive when energy prices inevitably rise again). Thinking through your value chain and getting creative about how you can help your customers manage their environmental impacts and lower their costs will help you grab market share in tough times. And it will likely do much more to address environmental challenges than focusing only on your own environmental impacts. Getting your people engaged around a dual mission — save the company money and preserve our collective bounty and assets — will help boost morale in tough times and keep your company going strong. (“Why This Is the Right Time to Go Green”, blogs.harvardbusiness.org, June 2009)

    I had this information tucked away in an e-mail and thought I’d share it here on the site. Apparently, trees can be assigned a dollar value based on the amount of carbon dioxide they absorb, the amount of run-off they filter, the amount of oxygen they make, etc. Your average Red Cedar is worth about $120,000/year, considering the price of oxygen it produces (numbers/values from the Kooragang Wetland Rehabilitation institute). That’s plenty of money, and that’s just one tree.

    Planting trees is a great way to drive up member participation and enrollment. Let members contribute a small amount of money from their share accounts and contribute to a tree planting day that you’ve organized. Or offer it as an incentive for signing up for eStatements, a la “sign up for eStatements today and we’ll plant a tree in your name!”

    Speaking of eStatements, DigitalMailer has plenty of ready-to-go “Go Green” campaigns to get you started driving up your enrollment numbers. Click here to learn about it in Budget Stretching Ideas, a free webinar from DigitalMailer.

    Bottom Line – the economic downturn has tested our structures. If ever there was a time to start changing the game, it’s now. Why not implement measures that will save you money overtime, such as optimizing your lighting and power and reducing water flow in your facilities? Why not encourage employee carpooling and create Green-themed giveaways? Make the changes now and enjoy the benefits long after you do.

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