by Ron Daly
We send a lot of emails to a lot of businesses here at DigitalMailer. One thing that always amazes me? How many “out of office” replies we get after a send. Sometimes, it’s as high as 25% of the list. And with list sizes that can go into the hundreds (or even thousands), a high number of out-of-office replies can be a problem.
So how do you deal with these replies? It depends on the message. If the list is large and the message isn’t high priority, missing a handful of potential contacts isn’t the end of the world…you might think about holding off and letting them manage the email in their own way and trying again the next time.
What about an important message to a targeted group of contacts? That’s different, because that message might need an action on the other end. Consider this: set a criteria to your email list that’s basically a checkbox, labeled “out of office?”. When your out-of-office replies come in, search for those contacts, check the box and save. A few days later, re-send to selected contacts – this time, only to those with the “out of office?” box selected. If the message is important, you need to get through somehow.
Be sure to check through your out-of-office replies because some might not be out-of-office replies after all. It might be an auto-responder letting you know your point-of-contact doesn’t work there anymore. Keep on top of these, as you might not be reaching the person you should be reaching. Even the best email marketing engines need a little human interaction to make them great.
Now, get back to work! I have an email to send you.
