by Jimmy Marks
I had to learn how to be a good sport. It took a lot of time and I still don’t love a loss, but for the most part, I remember when I’m dealing with a game.
My nephew was recently in the championship game for youth flag football. He and his team played a team much bigger than themselves and they held them through the scoreless first half, but were eventually outgunned. They lost. And my nephew did something really surprising…
He high-fived the other team, sat down for his chat with the coach, and then went on his merry way. He wasn’t upset, he didn’t cry or get angry, he was just fine. He’s a good kid, and he’s no sore loser. It was inspiring.
Sometimes, it’s okay to be on the losing team. I guess it all depends what you’re losing.
Which is why DigitalMailer clients across the country are joining us in our quest to “Move It & Lose It”. And I’m joining the losing team for a goal of my own.
See, from now through January 31, 2012, our eStatement clients are going to be creating and running campaigns and changing their eStatement enrollment strategies to try and have the highest amount of enrollments. The winners will be getting an iPad 2 to either give away or use at their branch (for whatever reasons they choose…the SMART folks know they’re great for chatting with branch visitors and showing them important info that just won’t translate to paper).
To show that we’ve got something at stake ourselves, I’ve decided to try and lose twenty pounds by January 31. I’ve gotten off to a rocky start – it’s tough to will myself onto a treadmill, but I’ve cut a lot of sugar and fat out of my diet. I’m hoping to get a little better every week, just as our clients are trying to add more eStatement users day by day.
What are the clients “losing”?
Costs. Specifically, printing and postage costs. It takes a lot of money to mail statements every month and a simple switch can make a world of difference. Electronic statements are easy-to-use, compliant, and best of all, cost-effective. There’s just no reason not to encourage your customers/members/users to switch. It saves you money, it saves them time (and storage space) and it makes the whole world a little simpler and a little greener.
We’d love it if you’d come join us…on the “losing” team.
If you’re a client and you’d like to get in on the fun, click here.