DigitalMailer’s 10th Anniversary – A Look Back
by Ron Daly
What a difference a decade makes.
When DigitalMailer got started, things were a little different in the online finance world. Most folks were still saddled with dial-up access (about 80%, according to this article). Only 17% of Americans were banking online, according to this study from Pew Internet , a number we’re glad to say has grown significantly.
We’ve changed quite a bit, as well. I dug around in our archives and found a copy of our very first newsletter – give it a read here. Our website has also grown a lot since those early days. Click here to see how DigitalMailer looked ten years ago.
Over the past ten years, we’ve helped credit unions across the country save money on eStatements, eLerts and email marketing, and those savings speak for themselves.
In ten years, we’ve served 15 million eStatements. At an average savings of $.90 apiece, that’s $13,500,000 in operating costs that we’ve saved credit unions.
We’ve sent 24 million email messages on behalf of credit unions via the ARB email engine. If the average mailed marketing collateral is $.70 each and the average marketing email is $.07, a difference of $.63, we have saved credit unions using the ARB $15,120,000 in direct mail marketing costs.
With our recent addition of the collection email series, we’ve saved credit unions thousands of dollars in labor and production costs. One credit union has cut their collection-call workload by over 70% for two consecutive months.
When I started this company, it was after years as a CFO at Northwest FCU. I knew firsthand the cost of running a credit union, and wanted to bring my experience into a new cost-saving solution for credit unions everywhere. Ten years later, I have one of the most reliable teams in the industry working every day to make things better for credit unions – their members, their employees, and their bottom line.
Thanks to all of our clients for ten amazing years, and we’re looking forward to many more. Happy Birthday, DigitalMailer.
What a difference a decade makes.
When DigitalMailer got started, things were a little different in the online finance world. Most folks were still saddled with dial-up access (about 80%, according to this article). Only 17% of Americans were banking online, according to this study from Pew Internet , a number we’re glad to say has grown significantly.
We’ve changed quite a bit, as well. I dug around in our archives and found a copy of our very first newsletter – give it a read here. Our website has also grown a lot since those early days. Click here to see how DigitalMailer looked ten years ago.
Over the past ten years, we’ve helped credit unions across the country save money on eStatements, eLerts and email marketing, and those savings speak for themselves.
In ten years, we’ve served 15 million eStatements. At an average savings of $.90 apiece, that’s $13,500,000 in operating costs that we’ve saved credit unions.
We’ve sent 24 million email messages on behalf of credit unions via the ARB email engine. If the average mailed marketing collateral is $.70 each and the average marketing email is $.07, a difference of $.63, we have saved credit unions using the ARB $15,120,000 in direct mail marketing costs.
With our recent addition of the collection email series, we’ve saved credit unions thousands of dollars in labor and production costs. One credit union has cut their collection-call workload by over 70% for two consecutive months.
When I started this company, it was after years as a CFO at Northwest FCU. I knew firsthand the cost of running a credit union, and wanted to bring my experience into a new cost-saving solution for credit unions everywhere. Ten years later, I have one of the most reliable teams in the industry working every day to make things better for credit unions – their members, their employees, and their bottom line.
Thanks to all of our clients for ten amazing years, and we’re looking forward to many more. Happy Birthday, DigitalMailer.
Labels: DigitalMailer 10th anniversary
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