The Biggest Losers of 2009Our version is not about weight loss - it's about losing paper and postage costs through eStatement enrollments. Twenty-one credit unions were vying for the top spot at the chance to win a
Nintendo Wii console and Wii Fit.
Before we get into our winners, let's talk numbers. For every new member enrolled in eStatements, a credit union saves about $.50 in statement costs. That's $6 in savings per enrollment per year. Six dollars not sound like much? Well, multiply that by
17,079 new enrollments, the number of people enrolled in eStatements across all the CUs in our contest during the contest period. That makes
$102,474 PER YEAR saved thanks to eStatements.
One hundred thousand dollars saved inside of just over four months. If those members stay with their CUs for five years, that's
half a million dollars - and a lot of trees - saved!
The winners for this year were chosen based on a complicated formula developed by our account managers that took into account number of new enrollments and percentage increase in enrollment volume.
Our runners-up did a great job and we wanted to highlight their efforts.10. TopLine FCU
9. Paragon FCU
8. 1st Community CU
7. Palmetto Citizens
6. Decatur Earthmover CU
5. Jersey Shore FCU
HONORABLE MENTIONTown of Hempstead Employees FCUTown of Hempstead took honorable mention (a position we created after the results were in) for launching their eStatements in time with the contest. They brought in hundreds of new users thanks to their use of our One-Click enrollment email. To applaud their adoption of eStatements and their hard work getting their program together, we decided to extend them a
$50 Best Buy gift card. Congrats, and keep up the good work!
THIRD PLACEHudson River Community CUHudson River Community CU ran TWO instances of the One-Click enrollment email for a 39% increase in total enrollments for the contest period. To sweeten the pot, they offered $100 cash for each of the promotions they ran. Great work! A
$50 Best Buy gift card is on its way.
SECOND PLACEABCO FCUABCO gave away iPods and Wii video game consoles to a few lucky members who signed up to receive eStatements. ABCO must be pretty lucky as well, because not only did they increase their enrollments 224.13% during the contest period, they walked away with a
$100 Best Buy gift card and second place in our contest!
AND OUR GRAND PRIZE WINNER IS:
Gulf Coast FCU increased their enrollments 720% in the course of the contest period by making eStatements the default for Online Banking members. Not only do we applaud this method of enrollment for the cost savings, but it's a simple, one-step way for your CU to "go green", decrease paper use and print and postage costs!
Gulf Coast's efforts not only earned them our top spot, but will save their credit union an estimated $14,000 per year in statement costs.
Gulf Coast, the Wii Console and Wii Fit will be arriving at your door any day now. Congratulations on being
DigitalMailer's BIGGEST LOSER OF 2009!
