A Faster Horse: eStatements can be a "need" more than a "want"
by Ron Daly
Henry Ford was rumored to have said:
EStatements are a service of DigitalMailer, one that we find ourselves recommending more and more these days as a means of saving money. Most of the credit unions we work with have the same initial reluctance - that the members won't be comfortable with electronic statements and they won't be open to the idea of receiving statements through the Customer Communication Center. What you wouldn't believe is that customers really do love their eStatements - and CUs like the convenience and control of advertising inside the eStatement space.
I could go on for an hour about eStatements and the CCC. In fact, I do - in our newest webinar:
Henry Ford was rumored to have said:
"If I had asked my customers what they wanted, they'd have said 'a faster horse'".I'm sure that Mr. Ford wasn't out to say the people who buy/use your services are short-sighted or small-minded. It's just that they often want the familiar to get better. But bring them something with all they've wanted and more and they'll wonder how they lived without your innovation.
EStatements are a service of DigitalMailer, one that we find ourselves recommending more and more these days as a means of saving money. Most of the credit unions we work with have the same initial reluctance - that the members won't be comfortable with electronic statements and they won't be open to the idea of receiving statements through the Customer Communication Center. What you wouldn't believe is that customers really do love their eStatements - and CUs like the convenience and control of advertising inside the eStatement space.
I could go on for an hour about eStatements and the CCC. In fact, I do - in our newest webinar:
The Customer Communication Center: A Better Mouse Trap
In which we teach you how to bring eStatements into the fold, improve your marketing through online channels and save money, save money, save money.
Sign up here, on the Webinar Page, for the forthcoming session on the 28th of April, or for the two later dates
Please, feel free to come join us. Spaces are limited, so sign up now!
Sign up here, on the Webinar Page, for the forthcoming session on the 28th of April, or for the two later dates
Please, feel free to come join us. Spaces are limited, so sign up now!
Labels: e-Statements, electronic statements, smart marketing, The Better Mouse Trap, Webinars
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