A Special Message to Our Clients - There's No Such Thing as "Over-Disclosure"
by Ron Daly
With the Credit CARD Act of 2009 going into effect today, the talk in the industry is all about disclosure. CUNA News Now published this article "21-day rule: CUNA urges CUs 'document everything'" What's the best way to tell your members about the changes in credit card rules and the changes in your policies as a result of the CARD Act?
The Answer: ANY way you can tell clients about the new regulations is a great way to tell clients about new regulations.
The example below is from Belvoir FCU. Click the thumbnail to see the full size image.
For our clients: We want to let you know that we're here to help and that there are several ways we can increase awareness for your members - the way we did for Panhandle Educators (click below to see example)
We can add a notice to your eStatement notification emails, to your Customer Communication Center splash pages, we can load a permanent notice inside the available statement library, or we can even send a special notification through the ARB to your mailing list. The statement needs to be as clear as possible, and the more members see it the better they'll understand the new regulations.
For NON-Clients: We're more than willing to get you set up with a special one-time ARB email for your specific mailing list. Just give us the addresses and we can get the word out for you.
You and your credit union/financial institution are going to need to act fast to spread the word. Take advantage of the many channels you use to communicate already to be as specific as you can about the new regulation.
With the Credit CARD Act of 2009 going into effect today, the talk in the industry is all about disclosure. CUNA News Now published this article "21-day rule: CUNA urges CUs 'document everything'" What's the best way to tell your members about the changes in credit card rules and the changes in your policies as a result of the CARD Act?
The Answer: ANY way you can tell clients about the new regulations is a great way to tell clients about new regulations.
The example below is from Belvoir FCU. Click the thumbnail to see the full size image.
For our clients: We want to let you know that we're here to help and that there are several ways we can increase awareness for your members - the way we did for Panhandle Educators (click below to see example)
We can add a notice to your eStatement notification emails, to your Customer Communication Center splash pages, we can load a permanent notice inside the available statement library, or we can even send a special notification through the ARB to your mailing list. The statement needs to be as clear as possible, and the more members see it the better they'll understand the new regulations.
For NON-Clients: We're more than willing to get you set up with a special one-time ARB email for your specific mailing list. Just give us the addresses and we can get the word out for you.
You and your credit union/financial institution are going to need to act fast to spread the word. Take advantage of the many channels you use to communicate already to be as specific as you can about the new regulation.
Labels: Credit Cards, Credit Union News, Credit Unions, Financial Crisis, Financial News
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