1) Rome wasn't built in a day, even if your blog was.

Jimmy Marks, our Creative Media Director, made this blog work on our site and set up an archive people could read through. It didn't take him long to get things rolling and for us to post stories and topics of interest. But gaining a readership and bringing in people was tough, and at times a little disheartening. Luckily, we stuck with it and it has had lasting benefits.

2) Write for the people you care about

We wanted to do what we could to give our clients and partners, both current and potential, a look at how we operate. People use our stories and posts to get a look inside our world and, hopefully, to better their own.

3) Don't be afraid to expand

Our other blogs, clickconnectcommunicate.com and cusoapbox.com, came out of our desire to share our thoughts with our joined industries - communication technologies and credit unions. CCC Blog stands to give our friends and neighbors our thoughts on emerging technologies. CU Soapbox is growing every month, becoming a mouthpiece for folks in the CU industry who want to keep up with what's going on. But we keep this blog running to highlight the good works of our employees and our company as a whole.

4) If you're not having fun, you're doing it wrong.

I'm a fairly quiet guy. I didn't know how much fun I was going to have writing short stories and ideas about the industry here in my own little corner of the internet. My number one goal: don't let it feel like a chore. If I don't want to post anything, I don't post anything. If I do, I let 'er rip. And the blog maintains no deadlines.

Labels: DigitalMailer, Special Reports