by Ron Daly

First thing's first - happy new year, everyone. Glad to be back for a fresh new year of connection, communication, and growth.

Second issue is this story I caught on the news last night. The DC Metro, which serves the DC/Maryland/Virginia area with buses and subway travel, is doing away with paper tickets for bus transfers. Riders will now have to take advantage of SmarTrip cards. What's really surprising?

"The change is expected to save Metro at least $300,000 a year in paper and printing costs." - from NBCWashington.com [Click here to read]

I know not everyone knows all about the metro cards, but they're just little pieces of paper with a little ink on them. Sometimes they include drawings of Pandas to advertise the National Zoo. Otherwise, there's not much on them. And cutting these out of the operation saves 300 grand.

Imagine how much you could be saving with email statements and mailers. Maybe this is the year you should stop the paper yourself.

If you're ready to find out how, our webinar "Do You Want Fries with That?" is beginning its 2009 run. To sign up, click here.