Members, CEOs, Boards - Lend me your ears
by Ron Daly
We've got a post up over at cusoapbox.com (click here to jump over) that deals with the SIP, or System Investment Program. With this and other programs being generated to help keep the corporate credit unions afloat, people wonder if retail, or natural person, credit unions will be lumped in with corporates in the mind of the consumer.
This was a piece in Marketplace, from American Public Media. To listen, click on the play button below.[ Can't see it here? Visit their website (click here)]. It's a short story, but one that's indicative of what CU members are facing and what we, as an industry, need to take in mind in the months to come.
Things to keep in mind: Does the average member know why the corporates need the money? Does the average NON-member know? Does the average non-member know the difference between retail and corporate? Can you tell them the difference?
We've got a post up over at cusoapbox.com (click here to jump over) that deals with the SIP, or System Investment Program. With this and other programs being generated to help keep the corporate credit unions afloat, people wonder if retail, or natural person, credit unions will be lumped in with corporates in the mind of the consumer.
This was a piece in Marketplace, from American Public Media. To listen, click on the play button below.[ Can't see it here? Visit their website (click here)]. It's a short story, but one that's indicative of what CU members are facing and what we, as an industry, need to take in mind in the months to come.
Things to keep in mind: Does the average member know why the corporates need the money? Does the average NON-member know? Does the average non-member know the difference between retail and corporate? Can you tell them the difference?
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11:59 AM
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