See what we mean?
by Greg Crandell
When we bring in a new client, we try and convince them that using email to on-board members is faster, easier, smarter and more effective than other methods. Email's great for building and strengthening member relationships. And we're not the only ones who think so.
BAI just published this article (click here to read) about E*Trade's on-boarding email practices. What's more, they presented this graphic representing the results of a Javelin research study.
[For details, click the image.]
People are asking for email statements/communication. And for just the reasons I stated:
1) SPEED - Why wait on paper mail to get in touch with people? Two weeks to make one statement say "hello and welcome" to a new member?
2) EASE - One campaign can roll out within a matter of hours, not weeks worth of printing and prep.
3) INTELLIGENCE - Know who to send to, when to send and what to say. Don't waste time blanketing every member when you can target specific members and groups.
4) EFFECTIVE - You want $1.4 Million in new loans? Want to boost ROI? We've got the means.
Our ARB can do for you what E*Trade does for their new customers. To learn more, sign up for our webinar "Do you want fries with that?" by clicking the icon at the top of the left column.
When we bring in a new client, we try and convince them that using email to on-board members is faster, easier, smarter and more effective than other methods. Email's great for building and strengthening member relationships. And we're not the only ones who think so.
BAI just published this article (click here to read) about E*Trade's on-boarding email practices. What's more, they presented this graphic representing the results of a Javelin research study.
[For details, click the image.]People are asking for email statements/communication. And for just the reasons I stated:
1) SPEED - Why wait on paper mail to get in touch with people? Two weeks to make one statement say "hello and welcome" to a new member?
2) EASE - One campaign can roll out within a matter of hours, not weeks worth of printing and prep.
3) INTELLIGENCE - Know who to send to, when to send and what to say. Don't waste time blanketing every member when you can target specific members and groups.
4) EFFECTIVE - You want $1.4 Million in new loans? Want to boost ROI? We've got the means.
Our ARB can do for you what E*Trade does for their new customers. To learn more, sign up for our webinar "Do you want fries with that?" by clicking the icon at the top of the left column.
Labels: Credit Union News, e-Statements, electronic statements, email, Financial News, Marketing
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8:42 AM
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