It's come to the point where everyone - credit unions, banks, Henry Paulson - are tightening the belt on spending.

It's not uncommon. People don't spend during recession, which means businesses don't make money during a recession, which means companies that run businesses aren't making money. And the first thing they usually cut? Jobs. Which means people have less money to spend. It's a system.

So you want to cut costs, too. Your business needs a boost, you like your employees, and your members/customers need your support. What do you cut?

Look at your numbers on postage. Go wake up your customer reps/BusDev people/marketing department and tell them to get you the cost of printing statements/direct mail.

If you don't know these costs already, I'm betting you're shocked. There's lots of money in getting all that printing/shipping/postage going, which means you have a perfectly viable option staring you in the face.

At DigitalMailer, we've saved our clients thousands and thousands of dollars in paper costs. And what's more, customers couldn't be happier hearing about new offers and getting their statements in their email inbox.

Cut out your paper. Tighten the belt in a way that makes sense and doesn't sacrifice your employees/members/customers or their respective satisfaction with your company/bank/credit union.

Slots for our "Do You Want Fries with That?" Webinar are filling up quick, so if you want to learn about cutting out paper and using email to reduce cost, click the french fry icon at the top of the page to find out more.