Can I Be In the Club? Your potential members don't know whether or not they're welcome
by Ron Daly
Read an article the other day in the Credit Union Journal about Belvoir FCU, one of our clients. They've taken great pains to make sure that people that are elligible for membership can take the right steps to manage their finances at the CU. It's been helping them get new members and reach out to people who have been shorted in the past or who have never managed their money at all.
Jimmy [Marks, Creative Media Director] had no clue when he started working with me what a credit union was. He had been using a bank all his life. In his small home town, his community bank was run by people whom he had known, literally, all his life. But when he got to the big city...well, let's just say he didn't have a great relationship with his financial institution.
He had no clue he could become a member because he was working for my company, which is an SEG. He wouldn't have, either, until I MADE him to sign up so I could put him on direct deposit. But he's happy with our credit union and recommends them to his friends and peers.
What's stopping people from becoming members at your credit union? Maybe it's that they just don't know they can. What are you doing to reach out not just to members but to your average joe? You DID know that, as of right now, credit unions have positive press coming at them from all angles from the media, right? People want to know their money is safe, secure, and going places other than "down". You can make your members very happy, you know that...but first, you have to make them MEMBERS.
Read an article the other day in the Credit Union Journal about Belvoir FCU, one of our clients. They've taken great pains to make sure that people that are elligible for membership can take the right steps to manage their finances at the CU. It's been helping them get new members and reach out to people who have been shorted in the past or who have never managed their money at all.
Jimmy [Marks, Creative Media Director] had no clue when he started working with me what a credit union was. He had been using a bank all his life. In his small home town, his community bank was run by people whom he had known, literally, all his life. But when he got to the big city...well, let's just say he didn't have a great relationship with his financial institution.
He had no clue he could become a member because he was working for my company, which is an SEG. He wouldn't have, either, until I MADE him to sign up so I could put him on direct deposit. But he's happy with our credit union and recommends them to his friends and peers.
What's stopping people from becoming members at your credit union? Maybe it's that they just don't know they can. What are you doing to reach out not just to members but to your average joe? You DID know that, as of right now, credit unions have positive press coming at them from all angles from the media, right? People want to know their money is safe, secure, and going places other than "down". You can make your members very happy, you know that...but first, you have to make them MEMBERS.
posted by DigitalMailer, Inc. at
8:11 AM
1 Comments:
Just remember: If your name contains the word "Employees," there's almost nothing you can do to overcome the perception that people have to work for a specific company or work in a specific industry in order to join your credit union.
You can't just tack the word "Community" onto your name and expect people to know they can join. If you're "XYZ Employees Community Credit Union," everyone is still going to assume you have to work for XYZ to get in.
This is one of the reasons why Fort Belvoir FCU changed names and became Belvoir FCU.
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