Making the Best of Banner Ads
Ron Daly talks about the modern day billboard.
Did you know that display ads account for more than 20 percent of US online advertising? At DigitalMailer, we specialize in finding the best ways to make your messages seen and heard. Some things to keep in mind:
Location, Location, Location - Remember to keep your ads where they can be seen, which isn't to say that the top of the page is best - better to keep the ad within the initial screen viewers will see when they first click onto your site. One pitfall to avoid - don't put the banner right at the top of the page.
Make it interactive - Banner ads that lead to other pages and to the offers they promote mean more movement, more immersion, and more traffic to other key areas of your site. "Click-through" opportunities or links make for engrossed viewers.
Be fresh - Banner ads can be made to rotate, making it possible to show several offers in a matter of seconds. They can also be updated fairly frequently to make sure your customers can always see the most current information. Take advantage of this power - let customers know with only a few words what you have to offer and how they can make it work to their advantage.
Did you know that display ads account for more than 20 percent of US online advertising? At DigitalMailer, we specialize in finding the best ways to make your messages seen and heard. Some things to keep in mind:
Location, Location, Location - Remember to keep your ads where they can be seen, which isn't to say that the top of the page is best - better to keep the ad within the initial screen viewers will see when they first click onto your site. One pitfall to avoid - don't put the banner right at the top of the page.
Make it interactive - Banner ads that lead to other pages and to the offers they promote mean more movement, more immersion, and more traffic to other key areas of your site. "Click-through" opportunities or links make for engrossed viewers.
Be fresh - Banner ads can be made to rotate, making it possible to show several offers in a matter of seconds. They can also be updated fairly frequently to make sure your customers can always see the most current information. Take advantage of this power - let customers know with only a few words what you have to offer and how they can make it work to their advantage.
Labels: Credit Union News, Marketing
posted by DigitalMailer, Inc. at
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