Great Ideas from Credit Unions Like Yours
Ron Daly talks about another great innovation in the Credit Union industry.
HarborOne Credit Union saw a problem. People for whom English is a second language are frequently left out in the cold when it comes to services they might find helpful. Marketers tend to write (and think) in one language for one audience, so some services fall under the radar of a non-English-speaking household. How, then, can you have a frank and helpful conversation about finance when you are meeting with people who speak a different language than your own? Likewise, how can you ask the questions that need asking with a barrier blocking communication?
HarborOne Credit Union provided a solution: the Multicultural Banking Center. The center was opened almost one year ago and has been a ringing success, both for HarborOne and the minority and immigrant populations they were hoping to serve. Non-English speaking people, or people that use English as a second language, are often targets of predatory investment scams. With the help of the Multicultural Banking Center, these people can learn about savings, checking accounts, credit lines and the home ownership process. HarborOne extended its services to include other community outreach programs designed to get people in need on the fast track to financial security.
HarborOne's MBC program has been so successful, it is under review by the National Credit Union Foundation (NCUF) to be used as a model for future facilities of its kind.
What's your take on the Multicultural Business Center? Is your Credit Union reaching customers in new and helpful ways? Talk to us in our Comment Section.
HarborOne Credit Union saw a problem. People for whom English is a second language are frequently left out in the cold when it comes to services they might find helpful. Marketers tend to write (and think) in one language for one audience, so some services fall under the radar of a non-English-speaking household. How, then, can you have a frank and helpful conversation about finance when you are meeting with people who speak a different language than your own? Likewise, how can you ask the questions that need asking with a barrier blocking communication?
HarborOne Credit Union provided a solution: the Multicultural Banking Center. The center was opened almost one year ago and has been a ringing success, both for HarborOne and the minority and immigrant populations they were hoping to serve. Non-English speaking people, or people that use English as a second language, are often targets of predatory investment scams. With the help of the Multicultural Banking Center, these people can learn about savings, checking accounts, credit lines and the home ownership process. HarborOne extended its services to include other community outreach programs designed to get people in need on the fast track to financial security.
HarborOne's MBC program has been so successful, it is under review by the National Credit Union Foundation (NCUF) to be used as a model for future facilities of its kind.
What's your take on the Multicultural Business Center? Is your Credit Union reaching customers in new and helpful ways? Talk to us in our Comment Section.
Labels: Credit Union News, Great Ideas from CUs Like Yours, Special Reports
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