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January 23, 2015

5 Marketing Trends for 2015

Filed under: Blogging,Marketing,marketing on a budget — 3:21 pm

Are you prepared for the marketing trends of 2015? The Credit Union Times reported five marketing trends for 2015 last week and as a DigitalMailer client we wanted to let you know how you can utilize our tools to make sure your financial institution is a trend-setter.


The article, which can be seen here, noted the five trends we will see this year are:

  1. Digital Advertising Dominates
  2. Making Digital Investments
  3. Predicting What Members Want
  4. Making it Real with Video Marketing
  5. The Latino Market Is Calling


We’ll break down the facts, the predictions and how you can prepare as a client of DigitalMailer.


1. Digital Advertising Dominates


According to the article, credit union marketing professionals expect to see credit unions shift more dollars from traditional advertising to digital advertising.


A Gartner survey showed that digital advertising spending averaged about 25 percent of a company’s marketing budget last year, but around half of those companies plan to increase their digital marketing budget by 17% on average in 2015.

With the increase in millennial consumers, experts recommended an increase in the channels they use the most; digital. One way DigitalMailer is helping credit unions move from traditional advertising, to a more technologically advanced method, is with Leeflet, our electronic brochure solution.

Not only will you send your collateral through an email, but you will also send a one-to-one message, intended for it’s recipient because it was requested. All the while, you will now have the ability to track how your members are reacting to the collateral you send. Check out more about Leeflet by going here.

2. Making Digital Investments


A large change in 2015 will be how credit unions use their websites to help achieve their marketing goals, mainly because members are more likely to spend time on a website than a branch.

Experts expect credit unions to evolve their sites from glorified online brochures into a sales tool that can capture what members and non-members are looking into on the website. Credit unions could then use that information to pitch content that consumers need to help them make purchasing decisions.

“One of the most effective ways to deliver that content is email despite annual predictions of the death of email,” the article stated.

According to a McKinsey & Co. study, “91 percent of U.S. consumers still use email daily. The rate at which emails prompt purchases is not only estimated to be at least three times that of social media, but the average order value is also 17% higher.”

Additionally, nearly 45% of all marketing emails are opened on a mobile device.

DigitalMailer’s email platform, ARB+, is the perfect tool to help you send promotions through email. They can be optimized so members will be able to read the same message on their desktop, iPad or mobile device. With ARB+, you can also set up onboarding series that react to your members’ actions.

Predicting What Members Want


Using the information you already have about your members is a great way to target individuals for promotions. Although the article goes a bit further than the basic demographic data and information you already have about the solutions members are currently using, this is a great place to start!

With AdEngine, a DigitalMailer solution that pulls data from your core or CRM, you can present a “real time” one-to-one revenue-generating offer to your consumers. AdEngine helps you communicate and cross-sell to consumers, by placing ads that are more relevant to the consumer viewing the advertisement. It’s a simple way to advertise more intelligently to your members. Learn more about AdEngine here.

Making It Real With Video Marketing


The article predicts credit unions will start using video to market to their members, stating that it might appeal to the younger generations.


But run-of-the-mill videos aren’t good enough, according to experts. The videos most contain an emotional testimony about how the credit union affects or engages in the lives of the customer.


If you take a step back, before putting an effort into this brand of marketing, you must make sure you have a way to place these videos in front of your membership—either with email or social media. DigitalMailer has partners that specialize in increasing your social media presence—ask your account manager about our partners so you can get started today.


The Latino Market Is Calling


President Barack Obama initiated executive orders two months ago that would allow nearly 5 million of the 11 million undocumented immigrants to continue living in the United States. The Credit Union Times is predicting that this could have a huge impact on financial institutions that capitalize on the situation.


Experts suggested understanding and using social and political awareness of immigration issues to step up marketing messages to attract new Hispanic members. While Hispanics have the same financial needs as the general population, the article suggested that credit unions develop precise marketing messages to Hispanics.


With the ARB+ email platform, you can create specific email lists, based on specific demographics. You can even take it a step further by utilizing variable fields to focus on specific age groups or to recommend the member visit a specific branch depending on their location. You can learn more about personalizing your emails by requesting out whitepaper, “Build a Better Email,” which you can request by clicking here.



If you would like to see the range of solutions we offer, and how they may help your credit union reach its digital marketing goals, visit

November 26, 2014

Happy Thanksgiving!

Filed under: Blogging,Uncategorized — 11:12 am

DigitalMailer’s staff is thankful for our clients, as well as a few other things!


November 10, 2014

Thank you, Veterans!

Filed under: Veteran's Day — 12:20 pm

It was called “The Great War” back when the world was innocent enough to think it was the war to end all wars. Then after Germany invaded Poland in 1939, the Great War became World War I. Officially, it ended June 28, 1919, with the Treaty of Versailles, but fighting ceased seven months earlier with an armistice so world leaders to discuss terms of peace. It was to begin on “the eleventh hour of the eleventh day of the eleventh month.”

To remember the sacrifice of those who served in the Great War, the allied nations observed the first Armistice Day on November 11, 1919. Nations held parades and businesses paused briefly at 11 a.m. to honor those who served. In 1938, Armistice Day became a legal holiday, committed to the cause of world peace.

Fast forward to 1954 and two wars later: World War I clearly hadn’t been the final war, and the U.S. Congress changed the name to Veterans Day to honor veterans of all wars.

Just like the DigitalMailer family, your members/customers and staff include veterans and current service members. Here are some suggestions for acknowledging them:

•       Invite staff to set a reminder on their calendars for 11 a.m. November 11, and stop to honor veterans and their families.

•       During the week, give service members or veterans coupons for a free drink at a local coffee house.

•       Consider making a donation in your institution’s name to the USO, Wounded Warrior Project or Disabled American Veterans.

August 4, 2014

Join Us for Our Summer Workshop Series!

Filed under: Banks,Credit Unions,email marketing,eStrategy,Webinars — 2:54 pm

DigitalMailer is now offering one-time-only summer workshops on a variety of topics that can help you save money and improve customer relationships. Whether you’re a seasoned veteran or just starting out, we have a lot of useful information to improve your marketing and digital delivery strategy.

Choose from any of these courses:

The Power of Email

Thursday, August 7th at 1 p.m. EDT

Learn tips for better open and click-through rates, as well as the ROI of email marketing in this information packed webinar! You will see successful onboarding campaigns as well as automated cross-selling tips from other financial institutions.

Gearing Your Emails for Your Audience

Wednesday, August 13th at 1 p.m. EDT

In this webinar you can find out how to best reach Millennials, as well as fine-tune your message for all customers based on their demographics. We will work through tips on subject lines, layouts and email content to help you get you the most out of each campaign.

Tips & Tools for a Better Sales Culture

Tuesday, August 19th at 1 p.m. EDT

You hired tellers, not sales people, so how can you help them make the most out of every customer interaction? We will go over small changes your staff can make for easier conversations, as well as tools to help you gather information about customers to target them later for promotions.

Is your Largest Branch Open for Business?

Wednesday, August 27th at 1 p.m. EDT

When it comes to virtual branches, every financial institution of every size is now on an equal playing field. The question you must ask yourself is, “Does my financial institution push this resource to it’s fullest potential?”

What are you waiting for? Sign up now for any or all of these exciting workshops and learn how you can take your organization to the next level.

(Image Credit: “Workshop” by Rae Allen |, used under Creative Commons)

July 22, 2014

We’re Going Back to FinovateFall!

Filed under: Banks,Credit Unions,eStrategy,Finovate,technology — 10:00 am

The news is out…we’re going back to the big dance.

My Virtual StrongBox has been selected to present at FinovateFall 2014! We’ll be debuting some awesome new features we’ve added to the product since its debut two years ago at FinovateFall 2012.

Finovate is the premier showcase for financial technology. If you’re familiar with companies and products like DashLane, MoneyDesktop and Yodlee, it might be because they were onstage at a Finovate conference.

Finovate conferences last only a few days and are conducted with terrific speed and focus. There are no long-winded presentations, no foot-dragging…every presentation gets the same amount of time (seven minutes, not one second more) and must be focused on the demonstration of the product or service in action.

Tech writers, investment firms, big banks, think-tanks and many more attend FinovateFall each year to see what’s new in the world of financial technology. They tingle with anticipation with each new presenter, waiting to see what new advancement they have to offer…and watching the clock to make sure the speaker avoids “the gong.”

Why We’re So Excited

My Virtual StrongBox began with a simple idea: “where can people save their important documents online, securely?” Traditional cloud storage solutions just weren’t safe for things like wills, deeds, birth certificates and other crucial articles. We created My Virtual StrongBox to be the online version of a safe deposit box, a service that has been around for hundreds of years in banks and credit unions of all sizes.

Even as more personal banking is done online and via mobile app, more documents are being shared electronically, like insurance policies, healthcare cards, medical histories, to name a few. It only makes sense to have a service like My Virtual StrongBox to store those electronic documents privately and to manage them in conjunction with the people customers trust most in life.

But no good technology stays the same over two full years. As users increase and people start taking advantage of the service, new needs come to light. Good ideas emerge and fall into place. The technology surrounding the product improves and the product improves along with it. My Virtual StrongBox is improving, with greater functionality and accessibility, more customization, and better features for the clients that offer it to their users. What you’ll see at this FinovateFall presentation is version 2.0 of a product that is already helping customers and clients in ten states, at fourteen different FI’s of all sizes.

We can’t wait to show you what we’ve been working on. Keep an eye on our My Virtual StrongBox twitter feed and our LinkedIn page for more information as it happens.


July 10, 2014

WE could’ve told you THAT!

Filed under: e-mail,email marketing,Marketing — 11:37 am

Stop the presses! People still read email! …wait, how is THAT news?

Well, the New York Times recently published an article all about email newsletters – how they’re still one of the least expensive, most practical ways of spreading news about your organization.

From the article:

Newsletters are clicking because readers have grown tired of the endless stream of information on the Internet, and having something finite and recognizable show up in your inbox can impose order on all that chaos. In fact, the comeback of email newsletters has been covered in Fast CompanyThe Atlantic and Medium, but I missed those articles because, really, who can keep up with a never-ending scroll of new developments? That’s where email newsletters, with their aggregation and summaries, come in.

They Gray Lady does a great job of defending email newsletters from all the naysayers and poo-pooers out there who question the validity of the medium. Really, though, all anyone had to do to know how well email is still working, as a way of spreading information was ask us.

In the last fourteen years, we’ve helped hundreds of clients put out email newsletters with important information their subscribers may have missed. Heck, we run several varieties of newsletter every month to our clients and contacts. In the last six months, our company newsletter is opened by roughly 20% of the subscriber list (not a bad open rate) and gets an average click-through rate around 5% (which is high). Newsletters aren’t as targeted as other campaigns but they also don’t “sell hard” the way other campaigns do. They’re there to inform.

Don’t worry, Email Newsletters…we’ll always love you.

If you’re looking to step up your email newsletter game, take a look at the ARB, our email marketing solution that comes with the best customer service around. Come learn more today!

Picture: “Newspapers B&W” by Jon S, via Flickr. Used under Creative Commons.

July 3, 2014

The Founding Fathers Would’ve LOVED The Internet

Filed under: Uncategorized — 10:33 am

Happy 4th of July

Tomorrow, DigitalMailer and many (if not all) of its clients across the nation will be closed in celebration of July 4th, marking the 238th year since the signing of the Declaration of Independence.

How exciting it must have been 238 years ago when Thomas Jefferson, John Adams and Benjamin Franklin were courting the votes of the Continental Congress, desperate to get their buy-in on what had to have been the most important document any of the signers had seen in their entire lives.

Men rode horses and carriages for hundreds of miles to be present for the birth of this nation. They argued and bickered and shouted and reasoned and, eventually, brought forward a document that would declare our independence from British rule. It was a lot of work, and well worth it, but one thing we can’t help but wonder…wouldn’t the Internet have made the whole thing so much easier?

Imagine Ben Franklin putting aside the potbelly stove and bifocals and devoting his attention to coming up with the first ever smart phone. Granted, phones didn’t exist yet, but with enough elbow grease, Franklin probably could’ve made that happen, too.

[Above: Franklin Snaps a Selfie (]

 John Adams would’ve loved using social media to debate his talking points and wrangle all those votes from the rest of the Continental Congress.

[Above: John Adams should learn to use "Mark All as Read,"  fast. (]

Thomas Jefferson probably would’ve found the entire writing process much simpler if he was able to use GitHub to track changes and manage the “source”. Heck, even if he just used Basecamp, he’d have been a lot happier.

[Above: Thomas Jefferson would've insisted that Monticello have good wi-fi. (]

You would think that the Declaration would’ve worked well as an eDoc with eSign capabilities…but if all the signatures were electronic, how could John Hancock have made his mark on history?

[Above: John Hancock would've loved all the typography websites out there today. (]

Even with the brilliant advances of men like Franklin and Jefferson, the technology of 1776 lagged very far behind our modern-day conveniences. Still, this relatively small group of men were able to meet, to speak, and to work collaboratively without the aid of GoToMeeting or Skype. They hand-wrote every little detail from the first word to the last without the help of Microsoft Word. They kept careful records and preserved them for generations so that we could enjoy looking on them today. The Founding Fathers might not have had the abundance of technology we do today, but one thing’s for sure; they knew how to get things done.

We wish you all a happy, safe, fun Fourth of July. We’ll see you again on Monday!

June 20, 2014

It’s going to be a hot, hot summer…come cool off with us!

Filed under: Webinars — 1:32 pm

Why sweat out the summer? Come cool off with webinars

At 6:51 am tomorrow morning, summer officially begins. Here at DigitalMailer HQ, we’ve already had a few 90° and above days in the past week. It’s going to be a long summer, and a very hot one to boot.

We can’t send you frosty beverages or big bags of ice, but there is one way DigitalMailer can help you keep cool on these hot summer afternoons: FREE Weekly Webinars!

Every Tuesday, Wednesday and Thursday at 2pm Eastern,  you can join our friendly staff in the cool of your air conditioned office. All you have to do is sign up, dial in, and kick back as we expand your mind.

Tuesday’s webinar is all about Leeflet, the new way to send brochure details and other information to your customers and members. Want a more effective way to boost your sales culture? Tired of wasting money and energy on printed brochures? This is the session for you.

Wednesday’s webinar is for My Virtual StrongBox, the online answer to safe deposit boxes. Come learn all about the product that is making big waves in the world of document storage and personal security.

Thursday’s webinar is all about that great DigitalMailer classic – The Automatic Relationship Builder. Find out how our clients are using this much-loved email marketing system to drive success and grow business.

Best of all, they’re 100% free to join. Simply visit our webinar page to sign up today!

June 13, 2014

Hey, Friggatriskaidekaphobes – Quit Worrying!

Filed under: Marketing,web sites — 12:03 pm

Friday the 13th

A friggatriskaidekaphobe is a person who fears Friday the 13th. Yes, there’s a long latin name for every affliction you can think of. And no, there’s no reason to fear Friday the 13th. Black cats are just black cats, broken mirrors only need a dustpan, and ladders…well, no, don’t walk under ladders. That’s just basic ladder safety.

As Seneca said: “Luck is what happens when preparation meets opportunity.” It stands to reason, then, that “good luck” is what happens when you’re well-prepared and aware of your opportunities. “Bad luck” is what happens when you’re caught without the resources and wherewithal it takes to make good things happen.

You can’t just luck into a successful marketing campaign. You have to be fully-prepped and focused on the timing and placement of your promotion.

Remember the blackout during Super Bowl XLVII? The creative team at Oreo rushed this ad above on their social media channels. People were blown away that Oreo could move so quickly and give everyone a smile in a matter of seconds. Marketers went ape over it – “how could they pull that together so quickly?” Simple: their team sprang into action with a well-written line, all the brand assets they needed and an ear to the ground. The image was shared tens of thousands of times across the web in a matter of minutes. The blackout wasn’t a “lucky break” – it was just a blackout. Oreo turned it into an opportunity to get everyone craving that creamy, dunkable cookie.

Maybe chocolate cookies are a little more appealing than financial services (okay, they’re a lot more appealing), but keeping an eye on popular culture and reacting to what you know your consumers will understand is a big part of fresh, relevant marketing. At the recent COOPThink conference, Gary Vaynerchuk encouraged the audience to “market in the year that you are in”. Forget about the year – think about the month, or even the week. Where are your customers or members at this very moment? Are they on vacation? Are they finishing up school? Are they starting their first job? Market to the moment. Use the tools at your disposal to speak to specific needs and keep moving your relationship forward.

Luck is what you make it. Face Friday the 13th without friggatriskaidekaphobia. 

June 3, 2014

What are your best subject lines?

Filed under: e-mail,email marketing,Survey,Surveys,targeted marketing — 12:48 pm

How many email campaigns have you run where the open rate and click-through rates were off the charts? Was it because of the content? The target audience? The timing? Or was it a killer subject line?

You might laugh, but subject lines can have a tremendous effect on your open rates. As we discussed in this month’s newsletter, a great subject line is one that drives results – it’s timely, it’s topical, it’s intriguing, and it gives your readers just enough of a taste of what your email has to offer to keep them wanting more.

In the past, we’ve talked about industry-specific open rates for email. In the finance industry, you’re looking at anywhere from 20-25% being the norm, 26-30% being good, and 31% and above being terrific. Did you come up with the kind of subject line that left them speechless and frantically clicking through to your website? We want to know about it!

Fill out this survey with your name, email, company, the subject line you used, the list size, the open rate and the click-through rate. We’ll examine the best ones and pull them together in a later blog post. We’re eager to hear from you!

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